Head of SAP Data and AI Product Marketing

We help the world run better At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.    Head of SAP Data and AI Product Marketing Within SAP, the Data and AI Product Marketing team defines how we bring SAP Business Data Cloud and SAP AI Services to market as a critical foundation of the Autonomous Enterprise . We sit at the intersection of product innovation, customer value, commercial growth, and market influence, shaping how customers leverage trusted business data and AI agents to transform their enterprises. We are seeking a visionary and transformational Senior Vice President for SAP Data and AI Product Marketing to define and execute the global AI‑native marketing strategy for SAP Business Data Cloud and SAP AI services. This leader will shape the portfolio narrative through customer insight, competitive intelligence, market trends, and a deep understanding of the evolving enterprise AI landscape. As AI agents transform every workflow, trusted, unified, and governed data becomes the defining competitive advantage; this role ensures SAP’s differentiated Data and AI portfolio is positioned as the foundation for AI‑ready business data and AI‑driven processes . Working across Product & Engineering, Global Marketing, Customer Success, Sales, Partner Ecosystem, and Corporate Communications, this leader aligns market opportunity, product strategy, commercial priorities, and go‑to‑market execution to accelerate customer adoption and business growth. They inspire, lead, and continue to build a team of high‑performing professionals responsible for delivering audience‑centric, data‑driven growth strategies and execution, at scale. Success in this role requires the ability to lead through influence in a highly matrixed environment, align diverse stakeholders around strategic priorities, and position SAP as the market leader in enterprise data, AI platforms, and AI leading enterprise solutions .

Key responsibilities Assess and define market opportunity

Shape how SAP wins in the enterprise Data and AI market by identifying growth opportunities, customer needs, competitive dynamics, technology trends, and emerging AI use cases with key personas (C‑suite, IT, data leaders, developers, and line‑of‑business executives). Partner closely with Product & Engineering leadership, Sales, and Customer Success to align product and AI innovation with market demand and commercial priorities, including AI agents embedded in SAP applications and business workflows. Define market opportunity, total addressable market (TAM), audience segmentation, and strategic growth priorities across industries, geographies, and buying centers. Continuously assess customer adoption, competitive positioning, and ecosystem trends (hyperscalers, ISVs, AI partners) to inform strategic investments and category‑creation opportunities.

Drive positioning, messaging, portfolio narrative, and portfolio launches

Own the global value proposition, positioning, messaging, and narrative for the SAP Data and AI portfolio, including SAP Business Data Cloud and SAP AI Services. Develop differentiated messaging that demonstrates how SAP uniquely combines trusted business data, enterprise applications, and AI agents to deliver measurable business outcomes. Ensure messaging supports the full customer lifecycle, from awareness and pipeline generation through adoption, expansion, and customer success – including end‑to‑end execution partnership to land the value proposition with executives, practitioners, and