Manager, Product Marketing, Amazon Currency Converter China

Amazon Currency Converter (ACC) is part of Amazon Payment Products, a business that improves the financial experience of Amazon sellers worldwide. Our seller-facing products — Amazon Currency Converter for Sellers (ACCS) and Seller Wallet — give China-based Amazon sellers a secure and convenient way to receive, manage, and convert their revenue from selling on Amazon globally. The ACC Marketing team owns the full lifecycle of seller marketing: strategy, channel planning, execution, analysis, and reporting. We make data-driven decisions, build deep seller understanding, and hold a high bar for execution quality.

We are looking for a Sr. Product Marketing Manager to lead channel marketing for China-based Amazon sellers. This is an end-to-end ownership role — you will identify the right marketing channels for our seller audience in China, develop targeted content and campaigns, execute across those channels, and rigorously analyze performance to drive continuous improvement. You will also build and lead a high-performing marketing team in China: hiring the right talent, developing team members, and creating an environment where people do their best work. China's B2B marketing landscape is distinct — with its own channels, media ecosystem, and communication norms. You understand this landscape deeply and know how to activate it effectively. This role is part of the ACC global marketing team; you will work closely with US-based counterparts to shape global strategy, contribute to shared frameworks, and build scalable solutions. Key job responsibilities Channel Strategy & Campaign Execution - Identify and prioritize the right B2B marketing channels for China-based Amazon sellers - Own end-to-end campaign execution: content development, scheduling, launch, and quality assurance - Navigate China's distinct media landscape and activate channels effectively for our seller audience Content Development - Develop targeted, localized content tailored to China-based seller needs at each stage of the funnel - Ensure messaging resonates with local communication norms while aligning with global brand standards Analysis & Reporting - Define success metrics and build measurement frameworks for channel performance - Analyze campaign results and translate findings into clear, actionable insights for stakeholders and leadership Marketing Automation & Scalability - Build scalable, repeatable mechanisms through marketing automation and process improvements - Design systems that reduce manual effort and enable the team to operate at higher volume and quality Partner Management - Manage relationships with external vendors and channel partners — drive accountability and ensure alignment with business priorities - Negotiate contracts and evaluate partner performance with strong business acumen Stakeholder Collaboration & Leadership Communication - Partner with Product, Sales, Business Intelligence, Finance, Legal, Design, and Tech teams globally - Work closely with the US-based marketing team on shared strategy and scalable solutions - Present China marketing strategy to senior leadership, drive alignment on plans and investments, and own regular executive reporting on performance and progress Team Management - Lead recruiting efforts to build a strong marketing team in China - Coach and develop team members, set clear goals and priorities - Build a culture of ownership, accountability, and continuous improvement What Makes This Role Unique - Builder's role: You are standing up a channel marketing function from the ground up in one of Amazon's most important seller markets - Global + local: You operate at the intersection of China market depth and global Amazon scale - Full ownership: Strategy through execution — no hand-offs, no silos - Direct seller impact: Your work directly improves how sellers discover, adopt, and benefit from Amazon's payment products