Data Strategy Business Director

Agency: PHd Job Function: Data and Analytics Job Subfunction: Data Strategy and Governance Job Description: As the Data Strategy Business Director, you will be in charge of leading and growing data strategy and performance analytics services for PHD UK our Consultancy – Beyond and across PHD UK  brands which includes brands such as Entain, British Heart Foundations, Warner Brothers, Virgin Atlantic Airways You'll be instrumental in crafting, executing, and overseeing innovative data strategies, leveraging cutting-edge analytics to drive both our company's and our clients' success. You will be responsible for shaping the clients and agency data strategy, testing agenda and performance analytics solution and subsequent technology narrative. Essentially helping to build a strong data strategy & analytics offering.   Key Responsibilities   - Strategic Vision : Lead the development and actual execution of data strategies .that align with client objectives, harnessing insights to optimise brand campaign performance, drive business outcomes and market presence. Productise and build data strategy and analytics products and services.  This would include communicating about the proposition, shaping consulting products and maturity framework.   -  Client Collaboration: Act as the Data Strategy client partner for our most senior clients to improve an their data maturity through the use of their first-party data, Acxiom data product and solutions, CPD capabilities, clean rooms, reporting, and analytics.   -  Data Mastery : Oversee the analysis of campaign and client business data to identify drivers of growth, transforming them into actionable insights that propel client success and inform internal strategic decisions.   - Drive adoption of data and technology solutions by identifying, championing, and implementing data usages that enhance team capabilities, improve efficiency, and enable scalable data practices. - Lead end-to-end delivery of data solutions , from strategic planning and solution design through testing, implementation, and deployment, ensuring high-quality execution aligned with client objectives and business outcomes.   - Serve as the primary client point of contact (POC) for data and audience strategy, translating business requirements into actionable technical solutions, managing stakeholder expectations, and building trusted client relationships. - Own technical delivery across audience activation workflows , including audience build design, test creation and execution, writing RTBs (Ready-to-Build specifications), QA, and deployment of audience data into activation and media platforms. - Provide team leadership and line management for a team of four, including 1 Data Strategist, 2 Data Analysts, and 1 offshore Data Analyst, driving capability development, mentoring, and best-in-class delivery   - Communication Prowess: Effectively articulate findings and recommendations to both technical and non-technical stakeholders, elucidating the value of data-driven strategies in achieving business goals.   -  Cross-Functional Leadership: Collaborate across multiple agency domains, from creative to customer relationship management.   - Education and Advocacy: Serve as the ambassador for data strategy, educating internal teams and clients on the importance and potential of data, and advocating for investments in data capabilities.   -  Elevate our offering : Represent PHD UK Data Strategy and support the creation and internal / external communication of data strategy thought leadership and best practices. Deliver thought leadership and POVs for use across clients.   -  Performance Measurement and Optimization: Partner with measurement teams to establish and monitor key performance indicators (KPIs) for data initiatives, continuously optimizing strategies to maximize return on investment.   -  Network Collaboration: You will collaborate with counterparts internally and across the network to ensure data