Associate Director, Programmatic

Agency: Omnicom Media Job Function: Media Job Subfunction: Performance Media Job Description:

Summary     The Associate Director,   Programmatic   is responsible for delivering successful audience-based programmatic media   programs across a portfolio of   KINESSO   clients. The Associate Director will provide thought leadership on audience strategies, optimization approach, and campaign architecture and will serve as a key lead in the expansion of relationships with our agency partners.     This role requires a highly collaborative individual who is analytical and uses data-enabled   problem solving   capabilities to deliver flawless campaign execution - meeting and exceeding client business goals and KPIs. The ideal candidate will have deep experience in programmatic campaign management (display, video, mobile); extensive in-console experience with DSPs and exchange-based media buying; superior analytical thinking ability, excellent presentation/client servicing skills and experience managing direct reports.

Manage a team of programmatic professionals (Coordinator, Campaign Manager and Sr. Campaign Manager) in ensuring all technical aspects   ( e.g.   tactics, creative, etc.) for all campaigns are set up flawlessly and meet client objectives.     Oversee the team in running and optimizing campaigns with different goals/KPIs. Ensure DSPs recommendations made are based on historical performance against each KPI with consideration for broader agency objectives.     Confidently and effectively communicate and recommend technical solutions with agency partners that drive client business results.    Proactively manage potential issues that may be flagged by senior management or team members regarding campaign performance overall ( e.g.   low viewability placements, non-brand safe sites etc.) and identify opportunities for optimization (e.g. high performing placements with low   eCPMs )   Accountable for reviewing and approving campaigns and ensuring budgets align, naming conventions are accurate and selecting proper   DSP’s   to align with campaign goals.   Ensure that client expectations are met and adapt or make recommendations to adjust as required.    Build/Setup campaign reports within reporting dashboard.   Support finance primes and senior leadership team with pulling ad hoc reports and drawing meaningful insights to support business decisions.   In partnership with Director, make recommendations to implement process improvements that better set up the team to perform more efficiently and effectively.   Ensure processes are effectively communicated and consistently adhered to by team members.    Deep understanding of organization’s business objectives and challenges; proactively uncover new opportunities for products and solution offerings.   Act as a subject matter expert and further develop partnerships with DSP (demand side platform) partners to ensure awareness of new features and address technical issues.    Accountable for ensuring all team members are trained in required areas and have completed required certifications (Adobe, Google, etc.)   Oversee the team and ensure they are utilizing advanced optimization techniques.   Proactively present s   strategic brand solutions to client teams.       Qualifications :     Professional or Educational background in Marketing or Advertising would give leverage to this application.    Leadership and advanced experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.   Experience optimizing campaigns ( e.g.   display campaigns, SEM, trafficking, etc.)   Familiarity with ad serving and campaign management tools would give leverage to this application. ( e.g.   DoubleClick, Google Analytics, Google Ad Sense, etc.)   Basic understanding of tagging for analytics    Fundamental knowledge of online media metrics and analysis