Senior Demand Generation Specialist - (Austin TX, San Francisco CA or Nashville TN - hybrid)

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

*Requirements: Austin (preferred), San Francisco or Nashville-based, hybrid (2 days a week in office). Must be in office at either location.

Business Objective of Role

• Support net-new pipeline generation from new logo accounts by executing full-funnel, multi-channel campaigns in the market, using ABM as a core strategy.

• Increase campaign effectiveness by bringing strong execution, organized operating processes, account and market research, and practical performance insights to segment priorities.

Role Responsibilities

Execute and support account-based marketing programs and demand generation campaigns

• Execute integrated ABM programs for multiple sales segments.

• Own selected ABM programs and campaign from brief creation through execution follow-up, including audience requirements, creative inputs, UAT, and stakeholder communication.

• Partner with Content Marketing, Solutions Marketing and Product Marketing to map content and messaging to buyer needs and funnel stages, identify gaps, and coordinate requests for new assets.

• Partner with Marketing Operations and Analytics to support audience segmentation, list hygiene, campaign setup, routing, and accurate campaign reporting.

Channel execution

• Partner with cross-functional teams to launch, monitor, and improve campaigns and programs across email, LinkedIn, display, content syndication, web, webinars, direct mail, and any future channels we implement.

• Own execution for select channels or activations with guidance, such as microsites, webinars, direct mail or gifting, and time-bound sales plays.

• Ensure channel execution reflects approved campaign messaging, target-account priorities, and buyer journey stages.

• Monitor channel activity and surface practical recommendations based on segment needs, buyer behavior, and campaign performance.

Campaign planning support

• Contribute to quarterly planning by gathering inputs from Product