Senior Digital Adoption Rep (DAR) – Japan Dealer Coverage

Career Area: Product Support Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat® Digital is the digital and technology arm of Caterpillar Inc., connecting the physical and digital worlds to deliver industry-leading solutions for our customers and dealers. The Digital Adoption & Customer Success (DACS) organization accelerates the adoption and usage of digital products, delivering measurable value to Cat Dealers and Customers, and driving a customer-centric approach through enhanced change management and impact measurement.

Summary As a Senior Digital Adoption Rep (DAR) dedicated to our Japan dealer, you are the primary resource for digital enablement and adoption, co-located where possible to maximize impact. You serve as a strategic advisor to dealer leadership and operational teams, driving dealer digital transformation, product adoption, and customer success. The DAR role is central to DACS’s mission to deliver best-in-class customer and dealer support across all digital touchpoints, leveraging real-time insights to anticipate needs, streamline operational efficiency, and promote brand loyalty.

Drive Dealer Digital Transformation: Deploy strategic dealer-facing engagement initiatives, standardized tools, training, and adoption behavior insights to accelerate digital adoption and operational efficiency. Champion Product Adoption: Govern dealer execution of key digital initiatives, collaborating with Product Adoption Consultants (PACs), MSORs, and PSORs to ensure successful deployment and sustained usage of Cat Digital solutions. Enable Customer Success: Support dealers in growing their connected assets population and e-commerce adoption, ensuring customers experience the full “easy to buy, easy to own” value throughout their asset lifecycle. Facilitate Feedback Loops: Establish and strengthen feedback channels between dealers and Caterpillar to improve product relevance and drive continuous improvement. Lead Change Management: Act as a change agent, influencing decision-makers by articulating how digital tools address business pain points and operational gaps, translating solutions into actionable plans. Collaborate Across Functions: Work closely with dealer teams, district offices, and the DACS organization to align digital initiatives with dealer and customer needs, ensuring seamless execution and measurable business impact. Support Training & Onboarding: Facilitate training and onboarding for Cat digital products, ensuring dealer teams are equipped to maximize adoption and deliver superior customer experiences. Skills & Competencies Customer Focus: Commitment to understanding and aligning with customer needs, driving satisfaction and loyalty. Service Excellence: Dedication to delivering outstanding service and resolving customer issues proactively. Collaboration: Ability to work constructively with diverse teams and stakeholders, promoting cross-functional alignment. Consulting: Skilled in providing technical and business guidance to internal and external clients. Decision Making & Critical Thinking: Strong analytical skills for informed, productive decision-making. Effective Communication: Ability to communicate clearly, adapt messaging, and influence stakeholders at all levels. Problem Solving: Proficiency in identifying, analyzing, and resolving operational and process challenges. Relationship Management: Capability to build and maintain healthy working relationships with clients, vendors, and peers. Languages: Japanese and