VP Launch Excellence and Customer Insights



 We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 Job Description Key Responsibilities: Strategic Leadership Champion and execute BD’s global framework for Launch Excellence and Insights, aligned with enterprise priorities and The BD Way of Marketing. Serve as a strategic advisor to BU and regional marketing leaders, ensuring consistency and rigor in launch planning and execution. Drive integration of insights into marketing strategies, leveraging advanced analytics, VOC methodologies, and predictive modeling to inform decisions. Launch Excellence Establish gold-standard processes for launch readiness, including economic modeling, demand forecasting, pricing, and omnichannel activation. Oversee development of comprehensive launch plans for key strategic initiatives, ensuring alignment across cross-functional teams. Monitor and report launch performance metrics, driving continuous improvement and accountability. Insights & Analytics Lead enterprise-wide insights generation, including market segmentation, behavioral analysis, and competitive intelligence. Translate insights into actionable strategies for growth, pricing, and customer engagement. Champion data-driven decision-making and embed advanced analytics capabilities within the marketing function. Collaboration & Governance Partner with BU marketing teams to ensure alignment of launch and insight strategies with business objectives. Govern and standardize marketing processes across the enterprise, fostering a culture of excellence and innovation. Lead and develop a high-performing team Provide strategic direction, coaching, and mentorship to direct reports and cross-functional teams. Foster a culture of accountability, collaboration, and continuous learning. Ensure talent development, succession planning, and engagement initiatives align with BD’s leadership competencies and organizational goals.

Education: Bachelor’s degree in marketing, Business, or related field; MBA or advanced degree preferred.

15+ years in marketing leadership roles within MedTech or related industries, with proven expertise in product launches and market insights.

Deep understanding of marketing strategy, pricing, and commercialization processes. Strong analytical and financial acumen (P&L, forecasting, economic modeling). Exceptional leadership and influencing skills across a matrixed organization. Expertise in omnichannel marketing, digital platforms, and customer experience. Competencies: Strategic thinking, collaboration, change leadership, and ability to drive enterprise-wide impact.   Why Join BD? BD offers an inclusive, growth-centered culture where you can bring your authentic self, shape the future of healthcare, and make a difference. You’ll work with inspiring leaders, benefit from development opportunities through BD University, and be part of a team that values doing what’s right, learning, and supporting each other. Join us in creating possibilities and advancing the world of health. BD is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. To learn more about BD visit https://bd.com/careers Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants