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Planning Manager

Interpublic Group

Toronto, CanadaFull TimeMid
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Location
Toronto, Canada
Employment
Full Time
Work model
On-Site
Level
Mid
Posted

About this role

Agency: PHd Job Function: Media Job Subfunction: Media Planning and Buying Job Description:

Summary

The Manager, Planning will play a supportive role in developing and implementing strategic initiatives aligned to client objectives. collaborating with internal teams to strategize and interpret key cultural, consumer and category signals required to design holistic media plans.

Responsibilities

Be a champion for the brands you support and continually strive to find innovative solutions that build the brand  Research Industry and consumer trends, competitive activity, best practices and opportunities across channels  Compile demographic data and consumer profiles for analysis to identify audiences  Support the team in developing recommendations and educational materials  Help develop planning objectives and strategies that coincide with the client’s marketing direction  review media performance to extract the extent to which the original objectives and strategies are met  Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules  Learn to utilize Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.

Education

Relevant post-secondary education, training, or equivalent experience    Skills     Analytical (Intermediate) (Intermediate) and strategic thinking (Intermediate) (Intermediate) abilities, with the capability to derive actionable insights from Data (Intermediate) (Intermediate).  Strong Communication (Intermediate) and interpersonal (Intermediate) skills, with the ability to collaborate effectively with cross-functional Teams (Intermediate).   Understanding of Media Planning (Expert) (Intermediate) and buying tools and platforms (Intermediate) (Intermediate).  Understanding of Project Management Methodologies (Intermediate) and process improvement techniques (Intermediate).  Understanding of financial operations (Intermediate), Budget Management (Intermediate), Strategic Planning (Intermediate), and media activation (Intermediate).  Understanding of narrative Writing (Expert), ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.    Experiences     Minimum of 1-2 years of experience in media operations, preferably in an agency or media organization.  Strong knowledge of media planning, buying, and optimization across various channels.  Retail/eCommerce/entertainment experience  

 $50,000 To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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