Director, Decision Sciences

Agency: Targetbase Job Function: Data and Analytics Job Subfunction: Data Science and Analytics Job Description: About Targetbase Targetbase is a data‑driven, strategic marketing agency grounded in the belief that brands thrive when they truly understand their customers and apply that knowledge to deliver engaging and meaningful customer experiences. Serving a broad and diverse range of leading brands, we combine analytics, artificial intelligence, marketing technology, creativity to design, develop and execute marketing and customer engagement strategies that build strong customer-brand relationships and deliver profitable business impact.

Purpose As a Director in Decision Sciences, you’ll support executive-level analytic leadership, cross-discipline team members and client stakeholders, providing intelligence and insight-based consultation, along with effective leadership and oversight for the execution and delivery of performance measurement, data science and reporting deliverables. What You’ll Do Contribute to client marketing success through the appropriate and effective application of a wide variety of insight and intelligence generation disciplines, techniques and toolsets. Demonstrate thought-leadership and effective collaboration with internal teams and client stakeholders to identify and define marketing measurement, analysis, intelligence generation, and reporting needs. Apply intelligence and insight of customers, behavioral dynamics and marketing performance to inform and advise internal and external stakeholders on marketing strategies, audience definition, tactical planning and campaign optimization. Draw upon personal knowledge of marketing, data science, measurement and research disciplines, along with that of subject matter experts, to design and develop solutions tailored to client needs and objectives. Ensure that all involved team members are well-informed on project objectives, requirements and expectations, as well as on the intended applications and uses of the intelligence and insight generated. Shepard all aspects of project execution/implementation, proactively intervening and/or course correcting as necessary to ensure on-time, on-budget, high-quality delivery, as well as opportunistic exploratory analysis (as needed) to clarify perspective and enrich understanding. Effectively communicate and convey findings, learning and strategic recommendations to client stakeholders via dashboard visualizations, presentations and written documents.   Develop junior-level analytic talent via mentorship and hands-on training. What You Bring Experience & Education 7+ years of hands-on, applied analytics experience in areas such as segmentation, predictive modeling, digital analytics, measurement, media performance, business intelligence, or market research. Bachelor’s Degree required; Masters in IT Management or Business Analytics preferred. Knowledge & Ability Curiosity of key drivers of customer behavior and marketing performance. Passion for discovering actionable intelligence hidden within large, complex datasets. Desire to learn and experiment with new approaches, techniques, and processes. Knowledge of strategic marketing principles and practice, along with a strong focus on driving business outcomes. Advanced and applied knowledge of statistical concepts and techniques and performance measurement. Working knowledge of dashboarding and visualization platforms (Power BI, Tableau). Firm understanding of core data architecture and management concepts, principles and practices. Strong communication, presentation and writing skills. Proactive, problem-solving ability. Collaboration and teaming skills. Ability to train and mentor others. Candidates must be local to the Irving, TX or Raleigh, NC area and willing to be on site in our offices at least 3 days a week. Targetbase is a part of Omnicom Precision Marketing (OPM). OPM aligns Omnicom’s global digital, data and CRM capabilities to deliver