Assistant Manager, Product Marketing (Golf Footwear)

POSITION OVERVIEW At adidas, we never launch a product unless we consider it perfect. Our product creation teams bring together consumer insight, design, development, and commercial expertise to create footwear that performs at the highest level and connects with golfers around the world. Every product is shaped through thoughtful strategy, disciplined execution, and a commitment to delivering the best possible consumer experience. The Assistant Manager, Product Marketing (Golf Footwear) supports the success of the global golf footwear business by managing key areas of the product creation and go-to-market process. This role owns assigned footwear models from briefing through key creation milestones while supporting seasonal product strategy, sample management, visual and written assets, market touchpoints, and go-to-market readiness. Working closely with Product Marketing leadership, global merchandising, Design, Development, Sports Marketing, Brand Marketing, Finance, Digital, and regional teams, this role serves as an important connection point across the business. The position helps translate consumer and market insights into strong product decisions while ensuring global teams have the information, samples, and assets needed to successfully bring each season to market. The role is strategically important in driving operational excellence across the global golf footwear range while supporting product storytelling, commercial growth, and consistent execution across markets.

KEY RESPONSIBILITIES Product Creation: Manage the product creation process for assigned footwear models from briefing through CR0, CR1, and CR2 reviews, including collaboration with triad partners, horizontal stakeholders, and regional teams. Go-to-Market Assets: Lead the creation and coordination of global visual and written product assets, including photography, features and benefits, e-commerce content, and consumer-facing materials to support a seamless go-to-market rollout. Sample Management: Manage seasonal sample ordering across preview, sales samples, photoshoots, SPOMA, and other key milestones to ensure stakeholders have the product needed to execute effectively. Market Insights: Organize regional input, consumer insights, competitor analysis, and market requests to inform product decisions and identify opportunities for revenue and market share growth. Product Storytelling: Develop and deliver impactful product presentations for global reviews, sales meetings, tradeshows, media events, and other key touchpoints. Seasonal Meetings: Support preparation and execution for key footwear milestones including CR0, CR1, and CR2 prototype reviews, pre-lines, tradeshows, sales meetings, and virtual events. Color Strategy: Support seasonal color briefs, color strategy, and execution in partnership with Design and cross-functional stakeholders. Regional Engagement: Organize regional calls, gather market feedback, and coordinate consumer insight checkpoints throughout the seasonal creation process. Sample Room: Manage the golf footwear sample room, including current, hype, and historical samples, to maintain organization and accessibility. Product Copy: Manage the features and benefits copy process with the external copy agency across business-to-business and consumer-facing channels. Sell-In Readiness: Support the creation of sell-in assets for key go-to-market stages, including The Handover and GTMSO. Competitive Analysis: Research competitor products, market conditions, consumer trends, and emerging technologies to identify consumer needs, product opportunities, and areas for future growth. Promotional Product: Lead the seasonal promotional order process, including full-year strategy, MSO versus promotional planning, article counts, order tracking, and execution for SPOMA, Brand Marketing, and regional teams. Product Systems: Support the management of MP, DMT, and the global line list to ensure regional teams