SEM Marketing Specialist III

Work Schedule Standard (Mon-Fri) Environmental Conditions Office Job Description How will you make an impact?   We need a highly motivated, analytical SEM Marketing Specialist III to own, plan, launch,   maintain , and   optimize   paid search   and shopping   programs in support of global SEM efforts for the Biosciences   Division   and Genetic Sciences   Division, within the Life Sciences   Solutions   Group. This role will support a critical revenue-driving channel, helping deliver measurable revenue growth, Search roadmap priorities, and scalable SEM capabilities across the business.   The ideal candidate has deep hands-on experience leading enterprise-level paid search programs, with the ability to move quickly, make data-informed decisions, and prioritize work based on business impact. This person will bring a balanced mix of marketing strategy, platform   expertise , analytical rigor, and sound business judgment.   We offer the opportunity to manage large advertising budgets, influence future-state Search capabilities, and drive performance as part of a collaborative digital marketing team using industry-leading platforms. Together, we can make a difference through innovative, analytical, and scalable campaign optimization.   This is an on-site position in Carlsbad, CA. What will you do?   Serve as the internal SEM channel owner for assigned business units, leading day-to-day strategy, execution, measurement, and optimization of paid search   and shopping   programs that support revenue growth, and business priorities.   Lead multiple, simultaneous Search roadmap priorities, translating business needs into channel enhancements, testing plans, platform improvements, automation opportunities, and scalable operating processes.   Monitor campaign performance, conduct investigative analyses, and find opportunities to improve and   optimize   search campaign performance.   Analyze, experiment with, and refine existing SEM account structures, campaign types, bid strategies, budgets, targeting methods, and creative assets to improve performance across core paid search programs.   Evaluate, pilot, and scale emerging Search capabilities, including Performance Max, AI Max for Search, feed-based campaigns, feed readiness, creative automation, and audience signal strategies, to advance the future-state Search roadmap.   Own SEM performance narratives for stakeholders and leadership, including forecasting, budget recommendations,   spend   pacing, attribution insights, and executive-ready reporting.   Lead SEM knowledge-sharing sessions covering standard methodologies, strategy, industry updates, platform changes, automation, AI Search, Shopping, measurement, and testing learnings.   Participate in scrum ceremonies and follow agile principles as part of an agile team, using project management software.   How will you get here?

The   minimum   educational requirement is a   Bachelor’s   degree   Required Experience:   5+ years of hands-on paid search experience, including experience managing enterprise-scale Google Ads and Microsoft Advertising programs, large budgets, and cross-functional business stakeholders.   Experience managing a variety of campaign types, including Search, Dynamic Search Ads, Shopping Ads, Performance Max, and other automated or AI-enabled campaign types.   Deep understanding of automated bidding, Smart Bidding, budget pacing, audience signals, match types, query management, campaign structure, and performance tradeoffs.   Proficiency   with analytics platforms such as Google Analytics or Adobe Analytics.   Intermediate   proficiency   in Microsoft Excel.   Experience with A/B testing and implementing resulting actions.   Knowledge, Skills, Abilities:   Excellent communication skills, with the ability to translate complex SEM performance insights into clear business recommendations.   Ability to present to a variety of partners and