Director, Digital Commerce

Summary   The   Director, Digital   Commerce   is the enterprise leader responsible for accelerating digital commerce growth across   the market   through a unified,   data driven   system approach. This role owns the   end-to-end   Digital Commerce strategy and system performance,   bringing together commercial leadership, platform economics, and advanced digital capabilities   to win disproportionately across   online grocery,   quick - commerce , and A way   F rom   H ome   aggregator platforms.   A critical part of the remit is embedding   data, analytics, and   AI powered   decision   making   into all elements of digital commerce :   from demand forecasting and price/promo optimization to assortment, activation, and platform conversion. The role ensures the Company and   the bottler   operate   from a shared, predictive,   insight driven   view of channel performance, enabling faster decisions, more precise interventions, and stronger ROI.   At market level, t he Director serves as the orchestrator of the system’s digital agenda, aligning the Company and   the bottler   around shared priorities, joint performance management, and integrated action plans. The role is accountable for delivering predictable   volume, revenue, share, and profit growth , stewarding Retail Media investment jointly with   the bottler , and leading the definition and tracking of   eRGM   and   eRED   across digital   subchannels.   As the organization’s digital commerce thought leader, the Director drives innovation,   test - and - learn   acceleration, and   industry leading   digital execution within   the market   and across the broader European network.   The   Director   Digital Commerce will work closely together with the Europe Digital Commerce Network in   development   of digital toolkits and   shoptimised   assets.    What   You’ll   Do for Us     Own the Digital Commerce Strategy, System Alignment & Decision Rights   Lead the   Digital Commerce   strategy & execution , uniting the Company and   bottler in the market   behind shared digital growth ambitions and a single integrated plan.   Lead   tradeoff   and investment   decision making   for Digital Commerce within system guardrails, including portfolio, OBPPC, activation, media (including Retail Media), and platform partnership priorities.   Act as the digital commerce voice with   cross functional   leaders (Marketing, RGM,   Operation   and   Finance), ensuring digital is embedded in all commercial decisions.   Drive System Performance, KPIs and Predictable Results   Own channel system performance for Digital Commerce, with clear accountability for volume, revenue, share, transactions, and profit delivery in line with BP targets.   Establish and lead   data driven   business routines focused on root causes, decisions, and next actions—moving beyond reporting into   insight driven   action.   Partner with   the bottler in the market   on joint business planning for digital channels, ensuring strong execution, commercial outcomes, and measurable ROI.   Lead   eRGM ,   eRED , Platform Economics & Portfolio Performance   Lead the development and continuous optimization of   eRGM   across all digital   subchannels , ensuring   pack - price   architecture, promo strategy, and customer economics deliver profitable, sustained growth.   Define and track   eRED   for key customers and platforms, ensuring a balanced approach to platform economics, customer value creation, and system returns.   Drive portfolio and activation performance across digital platforms, ensuring excellent execution on assortment, visibility, conversion, and basket expansion.   Lead Retail Media Strategy & Investment (with   the bottler)   Co - lead   the Retail Media strategy, planning, and investment approach in partnership with   the bottler , ensuring coherent system choices