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Associate Director U.S., Patient Marketing Admilparant

Bristol-Myers Squibb

Princeton - NJ - USSeniorH-1B sponsor company
Sign in to applyVerified 2h ago
Location
Princeton - NJ - US
Work model
On-Site
Level
Senior
H-1B history
57 approvals (FY2023)
Posted
16h ago

About this role

Working with Us Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .

Position

Summary: This is a high‑visibility, high‑impact role at a pivotal moment for admilparant as we prepare for a potential first‑in‑class launch in idiopathic pulmonary fibrosis (IPF) and progressive pulmonary fibrosis (PPF). The Associate Director, Patient Marketing will be a foundational member of the admilparant US Brand Team, joining at an exciting and important juncture to help shape the brand’s Patient strategy, launch readiness, and early commercial success. The individual in this role will be responsible to develop plans and shape impactful tools and tactics to lead Patient media, personal and non-personal launch initiatives. This role requires both strategic thinking and hands‑on execution, working in close collaboration with cross-functional partners.  The ideal candidate would have previous Patient/DTC marketing experience, strong critical thinking skills, experience in marketing execution, strong collaboration and communication skills to effectively influence and lead a broad cross-matrix team. Prior launch experience is a plus. This position will report to the Senior Director, US Patient Activation and Experience, admilparant.

Key Responsibilities

Drive strategic planning and execution of patient marketing IPF initiatives and tactical plan that support brand objectives and management of agencies/vendors Be a product champion and cultivate expertise of PF Ensure IPF tactical execution, including messaging and creative, is rooted in the brand strategy and that patient and care partners insights are pulled through across key channels Operational and budget responsibility as needed (e.g. meeting planning, quarterly budget submissions, agency reconciliations etc.) Support internal review processes and work with external partners to ensure timely, compliant and accurate preparation of tactical projects Partner with market research and analytics colleagues to ensure strategies and tactics are aligned to customer insights and optimized based on key performance indicators Work cross-functionally with marketing teams, communications, advocacy/patient voice, Patient Access Support Solutions and CASA to ensure executional alignment in accordance with the patient experience blueprint Collaborate with HCP marketing and field teams to enable the successful pull-through of branded and unbranded patient support materials  Establish strong PF community relationships and develop collaborative areas of shared interest with key stakeholders, including ILD advocates, patients, care partners, and pulmonology APPs Participate in advocacy meeting planning and the execution at key events including providing materials to the Fibrosis Community, all to support meaningful patient and community engagement providing education on admilparant across the community Key Qualifications & Experience Bachelor's degree required; MBA or advanced degree a plus Minimum 5 years of industry experience (pharmaceutical/biotech or related agency) Patient marketing experience preferred with successful track record of US product launch

Listing verified 2h ago. Applications go through the company's official careers site.

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Associate Director U.S., Patient Marketing Admilparant at Bristol-Myers Squibb, Princeton - NJ - US | Yoinka