TL/AM - Experiential Marketing

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers human connection. Headquartered in Tysons Corner, Virginia, Cvent (formerly NYSE: CVT) was acquired by Blackstone and Vista for $4.6B in 2023.   Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.   AI at Cvent: Leading the Future   Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.   Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.

We are looking for an Experiential Marketer to own the strategy, project management, and execution of our highest‑impact, marketer-targeted trade shows and surrounding experiences. This role will lead integrated event marketing campaigns, from pre‑event promotion through onsite execution and post‑event follow‑up, across multiple personas and target audiences.   You’ll partner closely with sales, product marketing, field marketing, and the core events team to turn trade shows, sponsored events, and executive dinners into a high-performing pipeline and brand channel. In This Role, You Will: 1. Tier 1-3 trade show strategy & project management Own end‑to‑end planning and execution for Tier 1-3 trade shows and activations, including on‑site presence, in‑booth experiences, speaking sessions, and meeting programs. Build clear event briefs with objectives, target audiences, key messages, offers, and KPIs for each major show. Develop and manage detailed project plans, timelines, and run‑of‑show documents; keep cross‑functional stakeholders aligned and accountable. Own end-to-end logistics on booth experience, signage, shipping, vendors, and onsite staffing, ensuring everything ladders up to the event strategy. Own post‑event recaps, performance reporting, and optimization recommendations. 2. Integrated event marketing for trade shows Develop multi‑channel event marketing plans for priority trade shows: organic social, email, web, paid amplification (where relevant), and partner co‑marketing. Lead sales enablement for each program: talk tracks, 1‑pagers, decks, and meeting briefs tailored to each audience. Collaborate with demand gen to build audience segmentation, nurtures, and cadences before and after events. Create copy for emails, landing pages, and other marketing collateral as needed. Coordinate content with product marketing and brand/creative, ensuring consistent messaging and positioning across all touchpoints.