Influencer & Community Manager

Job Location KYIV GENERAL OFFICE Job Description Passionate about growing brands through creators, culture and conversation? Join us as we take this capability to the next level at P&G.     We’re building a new Influencer & Community team within our Central Europe organisation — and you’ll be at the heart of it, playing a central role in how our brands come to life through creator partnerships, relevant content and real consumer conversations .   Overview of the role:   As Influencer & Community Manager you’ll own end-to-end influencer partnerships, strategy and execution — from insight generation and talent selection to content delivery and performance optimization — driving brand relevance, trust, and measurable impact across P&G’s portfolio.   Alongside this, you will also ensure these creator-led moments continue to live beyond campaigns, contributing to ongoing conversation, advocacy, and community engagement across platforms like TikTok, Instagram, YouTube, and Reddit.   Working closely with Media, Brand and PR teams, you’ll bring global strategies to life in a way that is locally relevant, culturally sharp, and built to perform.    This is a hands-on role for someone who understands creator culture, platform dynamics and how to turn content and conversation into growth .   What you’ll do: Influencer & Creator Strategy & Execution    Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance   Identify , vet and onboard creators across tiers (micro, macro, celebrity, experts)   Build and manage relationships with creators and agencies   Own campaign delivery end-to-end, managing the cooperation with agency : briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation   Community Engagement & Advocacy   Engage with audiences across key platforms, bringing campaigns to life through real-time conversation and turn creator content into ongoing engagement and advocacy   Monitor sentiment, manage risks and escalate issues where required   Develop and maintain community guidelines, response frameworks, and escalation protocols   Drive UGC and advocacy programmes , encouraging participation and amplifying consumer voices   Content & Social Ecosystem Integration   Collaborate with Brand and Creative teams to shape social-first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem   Identify high-performing content for cross-channel amplification (organic + paid)   Contribute to development of authentic, platform-native content formats and support creation of low-fi, socially native reactive content where needed   Social Listening, Trends & Insights   Monitor social conversations, trends, and competitor activity   Leverage social listening and AI tools (e.g., internal tools, platform dashboards) to generate insights   Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams   Governance, Compliance & Best Practices   Ensure all content and partnerships align with brand guidelines, platform best practices, and local advertising regulations   Provide guidance to internal teams and creators on disclosure and compliance standards What we offer you: Meaningful work from Day 1: From Day 1, you’ll have the opportunity to contribute to impactful work, bring your experience and fresh perspective, and make a real difference in a business that reaches consumers every day. Continuous Development & Empowering Culture: At P&G, we offer a career, not just a job. You’ll be supported through continuous learning, a varied career path, and the opportunity to work alongside inspiring people in a culture where ownership, collaboration, inclusion, and personal growth are encouraged. Competitive Compensation and Benefits: P&G takes a Total Rewards