Marketing Manager, TMTT, ANZ

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need. Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address a patient’s unmet clinical needs. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. How you’ll make an impact: Marketing Management: • Business planning and implementation - expense budget management and subsequently formulate, implement, evaluate and refine business strategies in line with annual sales and marketing plan. • Forecasting – prepare rolling marketing, sales, product and expense forecasts on monthly and quarterly basis. • Communicate strategic programs and impact of these during sales meetings and operational meetings Strategic Market Development: • Therapy Awareness Program – Create and implement the ANZ therapy awareness program to promote therapy as a viable therapeutic option for patients. • Digital Management – Work with stakeholders across the business (local & global) and external 3rd party partners to develop establish and maintain digital marketing efforts in ANZ. • Corporate brand management – in consultation with local and global ANZ sales business unit partners develop and implement a local brand plan to position Edwards as clear market leaders in the therapy as assigned in ANZ with local stakeholders including health care providers, government agencies and payers. • Product Portfolio management – in consultation with local and global ANZ sales business unit partners develop product-based strategies to ensure that specific products have a clear path to commercialization and are marketed in a professional and competitive manner in ANZ. • Business and market intelligence – collect, monitor and share information regarding new opportunities, products, procedural numbers, market dynamics and competitive activities within the specific sales business unit market with Business Unit Director. • Ensure that all marketing activities comply with government regulations/ Acts, legal demands and safety and ethical standards. External/ Internal Relationships: • Develop relationships with key opinion leaders to promote Edward’s leading position in the market and broaden and enhance the current list of KOL’s within the region. • Partner with key thought leaders to anticipate the future market environment, changes in economic climate, the onset of new competitors to predict/drive future needs for current and future customers and communicate and incorporate findings into marketing plan. • Effectively interact with local and regional departments including, Marketing Communication, Logistics, Regulatory Affairs / Quality Assurances, Manufacturing and Customer Service as required. • Represents the business unit on projects as needed. Pricing: • Assist Business Unit Director to develop and implement the pricing strategy which meets or exceeds profit margin targets. • Adhere to the price deviation procedure to ensure price control. • Oversee tendering process and pricing Strategies Marginal: • Carry out all duties in a safety conscience manner • Demonstrate the factors that make up the Edwards Lifesciences Credo • Carry out any other lawful duty / task asked of you within the company guidelines and within the company’s quality and compliance policies and guidelines. Ad hoc Projects: