Senior Director, Consumer Insights

Job ID:  16362  Alternate Locations:      Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.   Consumer and Shopper Insights at Newell Brands is a discipline closely linked to marketing and consumer-driven innovation, category management, and sales and shopper-centric retail understanding. The team's work is grounded in a deep understanding of brands, consumers, shoppers, competition, product categories, global consumer trends and market dynamics — increasingly powered by artificial intelligence and advanced analytics that speed up how insights are generated, tested and scaled. The Sr. Director, Outdoor, Recreational and Commercial Insights delivers insightful, actionable learning to all levels of the organization and serves as a trusted strategic partner to senior leadership. This role drives business results by influencing brand and category strategy, portfolio management and innovation, integrated marketing planning, new product development and category management through a constant focus on the consumer, shopper and marketplace. A core part of the mandate is modernizing how Newell does research — standardizing foundational research globally, building a scalable insights platform and embedding AI methodologies (predictive analytics, natural language processing, generative AI and machine learning) into brand health tracking, trend detection and everyday research delivery. Focus areas are products within Outdoor and Recreational brands, while also supporting products within our Commercial business (B2B) Job Responsibilities Insights & AI-Enabled Research

Builds standardized research tools and AI-augmented workflows the organization can implement and execute across the world. Builds nimble research platforms — proprietary omnibus, online communities and AI-simulated or synthetic-audience testing — to accelerate early-stage learning. Leads Brand Health methodology deployment and standardizes it across segments and categories globally, incorporating AI-based tracking and anomaly detection to flag shifts in brand equity faster. Applies natural language processing and generative AI to analyze open-ended survey responses, social listening data and unstructured consumer feedback, turning qualitative volume into structured themes at speed. Uses predictive analytics and machine learning to forecast brand and category performance, concept success and consumer response ahead of full-scale testing. Builds consumer communities and a proprietary omnibus for speedy execution of consumer research across key geographies. Supports the innovation and stage-gate process, centralizing claims-testing tracking and using AI-assisted reporting to shorten the time from data to decision. Brings a foundational best-practices lens — including responsible and bias-aware use of AI — to every piece of research conducted within the organization. Brings a spirit of collaboration and passion for growth to the role. Proactively cultivates opportunities to bring cross-functional team members closer to consumers to make Newell's brands and products more relevant and attractive to consumers and shoppers. Collaborates with marketing partners to evaluate brand relevance with current and prospective consumers, proactively identifying category, brand and retailer opportunities and ensuring key learning is embedded in category strategy. Leads the effort to ensure Newell has the right packaging testing protocols that meet consumer needs, deliver on the brand's proposition,