Senior Web Marketing Specialist

The Web Marketing team's primary focus is to nurture strong relationships with our customers and partners through a tailored on-site experience in support of Zillow-branded and affiliated transaction-oriented services. We work with a breadth of partners and tools to support business goals and deliver measurable outcomes. Our vision is to build a personalized onsite customer experience via rapid experimentation and optimization, aligning with Zillow’s mission to help more people get home — with speed, certainty, and ease.

This job helps drive Zillow Group's success by supporting the strategy and execution of our B2C onsite marketing programs, including landing pages, merchandising tactics, and conversion rate optimization across our app and website. The ideal candidate shines in a fast-paced and ambiguous environment, has strong stakeholder management skills, and is both creative and analytically minded. If you are curious about building customer-centric web experiences, working with innovative tooling solutions, and delivering on Zillow's vision of reimagining real estate, we want to hear from you!

Assist the strategy, planning and execution of new onsite experiences to enhance the customer journey and drive business growth - focus areas include marketing landing pages, onsite merchandising placements, and conversion rate optimization programs. Collaborate with cross-functional stakeholders to execute on an ongoing Web Marketing roadmap, ensuring alignment and support from partner teams across product, engineering, marketing, design, and analytics. Execute A/B and multi-variate testing strategy using tools like Optimizely to improve the user experience and support overarching business objectives. Partner closely with the program leads, channel teams, and business partners to drive conversion improvements. Clearly translate business needs into requirements for technical partners to scope and implement solutions. Collaborate with analytics to create, maintain, and deliver various dashboards and reports, providing insights into performance across key metrics. Leverage web analytics data to identify key areas for improvement and measure the impact of optimization efforts. Quantify and communicate the results to relevant stakeholders. Assist with documentation and communication of results, recommendations, themes, and methodologies, ensuring insights are shared across the organization for continuous improvement. Collaborate with product and marketing teams to ensure consistent tagging and tracking across web properties, enabling accurate data collection and analysis. This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions. In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $93,900.00 - $150,100.00 annually. This base pay range is specific to these locations and may not be applicable to other locations.

In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $89,200.00 - $142,600.00 annually. The base pay range is specific to these locations and may not be applicable to other locations. In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

5+ years working in digital marketing or conversion optimization; direct onsite