Campaign Manager, Programmatic

Agency: UM Job Function: Media Job Subfunction: Performance Media Job Description:

Summary     The Campaign Manager, Programmatic is responsible for responsible for campaign set up, tagging and optimization.  Their goal is to improve the quality and performance of our campaigns.     Responsibilities :     Ensure effective set up of advertisers, line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc.   Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned. Run and optimize campaigns with various goals/KPIs and ability to recommend DSPs based on historical performance against each KPI ( e.g.   CTR/Spend, CPM, CPA, viewability, CPC, on Target %)   Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.    Implement applicable Brand Safety measures to a campaign ( e.g.   MOAT, IAS,   OpenSlate , Nielsen DAR, etc.)   Generate DSP conversion and remarketing pixels.   Generate campaign performance,   delivery   and site level reports from DSPs.   Review and flag any potential challenges ( e.g.   low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low   eCPMs ) and create site lists based on reports.   Implement and troubleshoot DSP pixels within tag manager.   Resolve errors in a timely manner ( e.g.   adjust naming conventions/flight dates to match the data in the DSP).   Troubleshoot tagging issues for clients ( e.g.   tracking/conversion pixels, 3rd party verification, creative, etc.).   Escalate issues to senior operations lead(s) in a timely manner.   Build/set-up campaign reports within reporting dashboard, drawing meaningful insights that correlate to industry benchmarks and brand KPIs.   Address challenging questions about the campaign performance.   Recommend testing alternative platforms or media partners for specific campaign KPIs.   Document product feedback sheets when shifting campaigns to new platforms.     Qualifications :   Professional or Educational background in Marketing or Advertising would give leverage to this application.    Entry-level experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.   Experience optimizing campaigns ( e.g.   display campaigns, SEM, trafficking, etc.)   Familiarity with ad serving and campaign management tools would give leverage to this application. ( e.g.   DoubleClick, Google Analytics, Google Ad Sense, etc.)    Basic understanding of tagging for analytics.   Fundamental knowledge of online media metrics and analysis.   Strong learning agility, with a passion for continuous development.   Excellent communication skills (both written and verbal).   Highly developed organizational skills with attention to detail and accuracy.   Ability to work collaboratively as well as independently.   Proactive approach to problem solving, assisting the team, self-development, etc.   Ability to develop and foster relationships with media partners.   Proficient in Microsoft Office Suite (Word,   Excel   and PowerPoint).   Demonstrated ability using Excel, with knowledge of pivot tables, basic   formulas   and visualizations.     This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis. Expected Salary: $45,000 -$55,000 Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as: Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round. A flexible hybrid work