AVP, Salesforce CRM Product Owner

Together we fight for everyone’s opportunity for a better financial future. We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future.  We know that reaching this future depends on our actions today. Like our Purpose Statement, Voya believes in being bold and committed to action.  We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision. Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now Profile Summary: This position serves as the Salesforce CRM Product Owner, accountable for shaping the product vision, roadmap, and prioritized backlog in alignment with business priorities, client/advisor experience goals, and enterprise technology standards. The role partners across business, technology, data, and delivery teams to translate needs into high-value CRM capabilities, guide day-to-day execution, drive adoption, and ensure Salesforce solutions deliver measurable business impact. This leader must balance strategic direction with hands-on product ownership, clear communication, and strong stakeholder alignment. Profile Description: Own and communicate the Salesforce CRM product vision, strategy, roadmap, and priorities, ensuring alignment to business objectives, user needs, and enterprise technology direction Serve as the primary business-facing Product Owner, representing stakeholder needs and making value-based trade-off and prioritization decisions Translate business outcomes and user needs into clear epics, features, user stories, acceptance criteria, and release priorities Lead discovery with business partners, end users, operations, sales, marketing, service, data, and technology teams to identify CRM opportunities, pain points, and adoption needs Partner with Salesforce administrators, architects, developers, analysts, data teams, and integration partners to shape scalable, intuitive, and sustainable CRM solutions Participate in agile ceremonies, backlog refinement, demos, reviews, testing, and release readiness to clarify requirements, validate outcomes, and support delivery Define success measures, adoption goals, product KPIs, and value realization metrics; use data, feedback, and performance insights to guide roadmap decisions Partner with change management, training, communications, and business readiness teams to support launch, adoption, and continuous improvement Maintain strong relationships with senior business and technology stakeholders, providing clear updates on roadmap progress, decisions, risks, dependencies, and delivered value Identify opportunities to simplify processes, improve data quality, reduce manual effort, increase productivity, and create more personalized and connected CRM experiences Knowledge & Experience: Strong Salesforce CRM product ownership experience, including product vision, roadmap, backlog, prioritization, and measurable business outcomes Deep understanding of CRM capabilities, user workflows, data quality, adoption drivers, and how Salesforce enables sales, service, marketing, operations, and client/advisor engagement Proven ability to translate business strategy and user needs into product requirements, user stories, acceptance criteria,