Category Management Project Intern (TikTok Shop - US Operation) - 2026 Start

About the team: The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.

You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.

With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in the US, to help build an e-commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike.

As a Project Intern, you will contribute to impactful short-term projects and gain hands-on experience in a fast-paced, professional environment. This internship offers the opportunity to develop practical skills, apply your knowledge to real-world challenges, and explore your career interests. Applications are reviewed on a rolling basis, so we encourage you to apply early.

Responsibilities: - Creator, Community & Industry Ecosystem Development: Develop strategies to grow the Collectibles creator and influencer ecosystem, including creator segmentation, sourcing, engagement, and partnership models. Work with creator agencies, talent partners, and external stakeholders to shape content direction, activation strategies, and scalable collaboration models. Own workstreams for key industry and community activations, including trade shows, seller events, creator programs, and major collectibles moments. Identify ecosystem gaps and growth opportunities across creators, sellers, agencies, and industry partners. - Strategic Partnerships & Category Marketing: Evaluate and develop strategic partnership opportunities with leading brands, sellers, creators, agencies, and industry partners. Develop integrated category marketing strategies across creators, social, LIVE, events, and major product or cultural moments. Build partner proposals, activation plans, and recommendations that align marketing opportunities with category growth objectives Work cross-functionally to drive strategic initiatives from concept through execution. - Campaign Strategy & Execution: Own key workstreams across end-to-end category campaigns, including strategy, partner participation, content planning, execution, and performance evaluation. Translate category and consumer insights into campaign concepts and activation recommendations. Evaluate campaign performance and recommend optimizations to improve engagement, conversion, and business impact. - Data Analysis & Strategic Insights: Analyze category, creator, campaign, partner, and competitive performance to identify growth opportunities and support business decisions. Conduct market and competitive analyses to inform category strategy and partnership priorities. Develop executive-ready reports and presentations that translate data into key insights, recommendations, and next steps.