Digital Channel Group Manager

Digital Channel Manager will lead/manage a team which executes Citi Existing Marketing strategies to drive digital customer engagement. The role will manage a responsible for driving marketing execution of Citibank Online and Mobile App post log in marketing placements. The Channel Manager will consult with Marketing to help derive and support Marketing strategies across Citi Retail Bank, Cards and Mortgage – managing the execution of strategies such as Lending, Spend, and Checking. The Digital Channel Manager is responsible for oversight of the delivery of those strategies to our existing customers – ensuring that marketing audience and the creative experience is deployed flawlessly to our customers. Key to success will be developing and leveraging strong partnerships across Citi's cross functional teams. Partner with subject matter stakeholders such as IT,  Decision Management, Marketing, Risk, Legal and Compliance to deliver personalized, relevant, and timely communications through smarter targeting powered by Citi’s data infrastructure, real time offer decisioning engine, and technical platforms. The role will require strong communication and influence skills, in particular colleagues in other areas and occasional external customers.

Provide subject matter expertise and leadership for both audience and creative workstreams to facilitate the delivery of digital marketing programs across our Acquisitions, Personal Banking and Wealth Management businesses designed to drive increased product and digital engagement while delivering revenue through introducing new and relevant products and offerings. Ensure delivery of relevant creative messaging within the platform and leverage real time data to enhance marketing strategies and partner to bring test opportunities to further expand marketing opportunities in the digital ecosystem. Partner to generate the accurate audience and work with leading management audience tools (ie PEGA) and 3rd party partners to build comprehensive strategies. Manage a team responsible for reviewing campaign specifications and perform data and code (SAS-like) validations to ensure that the audience selected will meet business requirements. Develop the resources and documentation to help marketers best execute campaigns in a timely manner in order to support goals while adhering to all Citi compliance and controls standards (MCRA, CBORC, etc.) Partner closely with the technical platform teams (PEGA and Aprimo) to ensure campaign execution through agile scrum teams are as seamless as possible eliminate hurdles that negatively impact execution and revenue while continuing to drive process improvement to deliver more effectively and efficiently with real time decisioning in the offer decision engine. Support internal and external audits and walk-throughs as required and ensure understanding and adherence to the regulatory requirements for the related activities. Manage various requests balancing capacity across delivery teams that support digital marketing at Citi.  Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

10+ years of experience in Marketing and retail bank/financial services industry experience. Experience in managing a team of on-shore and off-shore resources Digital Experience preferably within Pega is a plus. Requires attention to detail, advanced project management skills, good communication and problem-solving skills. Demonstrated