Services Brand Manager

The Services Brand Manager is the central liaison for the partner for working with CDW stakeholders across the organization, including sales, finance, and marketing. This position is responsible for driving revenue, profitability and awareness for their respective partner while engaging CDW partners across Partner and Product Management, Sales and Marketing. The Brand Manager interacts with senior level management regarding program development and pricing, while taking significant direction from a Category Manager.   What you’ll do   Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs and Category Penetration   Analyze industry information to identify opportunities and develop strategies to increase sales   Develop go-to-market strategies that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans   Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base   Understand and communicate partner organizational structure with key decision makers and foster relationships with senior management   Communicate partners’ financial conditions and market new products related to the assigned partner   Engage daily with assigned partner to always maintain an open channel of communication to ensure that all CDW and partner stakeholders are kept up to date on all issues, initiatives, projects, meetings, or conferences   Manage and maximize overall profitability; managing financial benefits and develop a strategy around reinvesting funding   Engage with CDW Procurement to help forecast sales volumes.   Represent the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives   Provide comprehensive reporting both internally and externally on brand performance, category performance, industry trends, and market share   Host Quarterly Business Reviews (QBRs) to review partner performance and discuss joint initiatives   Assist the Product Specialists in creation and review of content for respective manufacturer ads   Obtain and facilitate necessary partner and industry certifications   What we expect of you   Bachelor’s degree   and   2 years sales/marketing experience   OR   6 years’ experience in sales/marketing   Preferred skills, experience, and qualities needed    Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders   Proficient in Microsoft Office applications   Demonstrated financial and business acumen   Pay   range: $  71,000   - $  100,000   depending on experience and skill set   Annual bonus target of   10 %   subject to terms and conditions of plan   Benefits overview:   https://cdw.benefit-info.com/   Salary ranges may be subject to geographic differentials    CDW is committed to being an AI-fluent organization We’re looking for people who bring curiosity, a learner’s mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhances—not replaces—human creativity and decision-making. You don’t need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work. Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one