Custom Software Engineering Senior Analyst

Skill required: Marketing Operations - Marketing Automation & Technology Execution Designation: Custom Software Engineering Senior Analyst Qualifications: Any Graduation Years of Experience: 5-7 Years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results.Business solutions for assisting in marketing response rates and revenues through management of personalized customer communication strategies and delivery of marketing offers at the appropriate time. Execute, monitor and measure marketing processes through use of technology designed to increase productivity and repeatability. What are we looking for?

Graduate•ERP/ any certification required: Marketo certified Practitioner is preferred (not mandatory). "•Marketing Automation platform knowledge: Familiarity with the Marketo, Braze, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc.•JavaScript and AMPscript: Knowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails.•Email Automation: Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns.•Graphic Design: Basic graphic design skills to assist in creating visual elements for email templates.•SQL: Understanding of SQL queries to work with data•A/B Testing: Experience in setting up and analyzing A/B tests to optimize email campaign performance.•Accessibility: Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards. Roles and Responsibilities: Roles and Responsibilities: •"Requirements:

Campaign Planning and Requirements Gathering: •Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any). •Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates.

HTML Email Template Development: •Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices. •Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences.

Email Build Testing: •Conduct