Social Media and Digital Assets Associate/ Senior Associate

Line of Service Internal Firm Services Industry/Sector Not Applicable Specialism IFS - Brand & Communications Management Level Senior Associate Job Description & Summary About PwC  We believe that challenges are better solved together. That's why you'll join a diverse, global community of solvers - an unexpected mix of people that come together to build trust in society and solve important problems. With us, you are encouraged to lead with your heart and values, and where your unique skills are developed and put to work in unexpected and exciting ways, superpowered by technology. Firmwide Corporate Services Our Firmwide Corporate Services unite to help build our competitive advantage with first class support internally. Spanning Administration, Business Development, Chairman’s Office, Compliance, Finance, Human Resources, Learning and Development, Legal, Marketing and Communications, Operations and Change Management, and Technology, we power our lines of services to make sure all of us have the right sources, services and technology to be the best we can be. Not all of us work directly with external clients. Some of our most talented people choose to harness their skills, experience, expertise and service excellence within PwC. The possibilities are endless and our business landscape is changing everyday. PwC Singapore is seeking a Social Media Associate/Senior Associate to join the Brand and Communications team. Reporting to the Brand and Communications Team Lead, this role will help shape and execute the firm’s social media presence across key platforms, creating clear, engaging content that strengthens the brand and supports strategic priorities. The ideal candidate is a strong storyteller and content marketer who can turn complex business topics into compelling social-first content for professional audiences. You should be comfortable managing day-to-day content, supporting campaigns, working with stakeholders across teams, and spotting opportunities to raise PwC Singapore’s visibility through relevant, high-quality digital content.   Roles and responsibilities   Develop and manage PwC Singapore’s social media content across LinkedIn, Instagram, TikTok, YouTube,   Facebook   and X, including using AI tools to support content ideation,   repurposing   and workflow efficiency.   Own the social media content pipeline and editorial calendar, ensuring content is   timely , coordinated and aligned to firm priorities,   campaigns   and platform best practices.   Write clear,   accurate   and engaging social copy aligned to PwC’s brand voice and audience needs.   Synthesise   complex business and technical topics into concise, compelling social-first content.   Partner with internal stakeholders to   identify   content opportunities and shape them into effective social formats.   Develop digital assets for social media, including videos, visual cards, GIFs, infographics,   carousels   and other creative formats.   Support the scripting and development of video and visual content for campaigns and always-on storytelling.   Plan and   optimise   paid social campaigns to support amplification,   targeting   and campaign   objectives .   Drive follower growth across corporate social channels through content and channel strategies that expand reach and engagement.   Monitor social trends, competitor activity, platform   updates   and audience   behaviour , and recommend ideas to keep content relevant and effective.   Collaborate with events, web,   creative , campaign, media engagement, and employer   branding teams , as well as with business stakeholders   to promote initiatives effectively on social media.   Manage content development and approvals across stakeholders, ensuring accuracy,   consistency   and strong attention to detail.   Track and report on content and campaign performance, using insights to improve future content and channel strategy.   Advise stakeholders on