VP, Brand Strategy

Agency: Remedy Edge Job Function: Strategy and Planning Job Subfunction: Account Planning and Brand Planning Job Description: At Remedy Edge, we believe health   can’t   wait.     The stakes are higher. The pace is faster. And hesitation costs lives.     That’s   why Remedy Edge exists—to bring urgency to health.     Urgent thinking. Urgent creativity. Urgent action.     We are a collective of courageous, curious, generous, and gritty people driven to solve the toughest challenges in healthcare. We push past   convention , stay relentlessly a step ahead, and apply bold, omnichannel creativity to move people—from awareness to action, from delay to decision, from possibility to progress.     Because when health   is on the line , every moment matters.     And every edge counts.     Inclusivity     Remedy Edge is an inclusive home for diverse voices, perspectives,   and lived   experiences. We believe the best ideas   emerge   when everyone is heard—and when the work reflects the real   world   it’s   meant to change. By embracing   difference , we sharpen our thinking, strengthen our creativity, and take on health’s hardest problems with greater clarity and humanity.     Flexibility     At Remedy Edge, we design work around people, not the other way around. Our flexible hybrid environment empowers teams to do their best work wherever it happens: in our NYC headquarters, at home, or alongside clients. With intentional meeting-free time, seasonal flexibility, and modern ways of working, we give our people the space to think boldly, move faster, and stay at their creative edge.

Remedy Edge is a global healthcare communications network built to   make   creativity, and creative technology, a force for urgent health impact. Grounded in deep insight into behavior, channels, and culture, we create work that   doesn’t   just inform—but activates. Work that accelerates decisions,   advances   care, and   drives meaningful change for   the brands   and patients who   can’t   afford to wait.      Title : VP, Strategy   Location : New York, NY   Department/Discipline : Brand Strategy     Responsibilities:   Become the strategic brand steward across multiple clients/brands by leading clients to develop and deploy breakthrough brand strategies   Understand and lead activation of resources to execute brand strategies via an omnichannel approach   Ability to both lead with a point of view and actively listen to drive alignment across team and clients   An active participant in strategic client meetings, providing a clear and supported point of view   Works collaboratively across departments as a core team member   Perform landscape assessment:   Maintains deep understanding of the market opportunity, competitive dynamics, clinical landscape, customer segments, customer motivators/barriers, and brand differentiators for assigned brands   Identify   and Define Unmet Needs:   Demonstrates curiosity in always   seeking   the “why”   in order to   identify   unexpected insights that will drive market change   Brand Planning Structure Development:   Defines unbranded platform, brand personality, positioning, creative platform, and key strategies throughout the lifecycle of the brand'   Designs and moderates key strategic working sessions with clients   Campaign Development and Assessment:   Supports the Creative Team throughout the creative development process (provides research results and other stimulus materials)   Perseveres in nurturing and championing the “bold creative idea”   Supports client market research needs, providing input to client’s research vendor on design and generating actionable insights from the research   Experience:   Experience with rare diseases and/or oncology strategy   strongly   preferred.   5 + years in healthcare communications   Management of launch and mature brand strategies