Manager, Social Media Strategy - Plano, TX

Summary This role is not eligible for immigration sponsorship Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States. For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better. As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. Role and Responsibilities Responsibilities Build and implement go-to-market social media strategies for the Samsung Display Division channels across all platforms with an end of goal of growing audiences and promoting our technology and solutions to partners and customers. Leads B2B organic social and influencer strategy for the Display Division Responsible for the B2B content production for blogs, case studies, and video assets. Key lead and project manager for production with support from agency. Partner closely with the integrated marketing, PR, CRM, Events, Sales, Channel and S.com teams to understand key strategies and execute social plans accordingly (e.g. Free of Charge Approvals, Content Review, etc.) Measure and report on performance monthly and quarterly. Lead social content production, review and execution of posting across multiple channels (LinkedIn, X, Facebook, Instagram,). Write or produce content with in-house creative resources when needed. Partner with social leads across other product teams to build and maintain a ‘One Samsung’ voice across shared channels, but not at expense of Display goals Continue and build upon employee social selling/sales enablement social platform and encourage sales teams to post approved copy onto their own channels. Manage social tool to help broadcast content to sales’ profiles. Continue and build upon executive social content project to build our leaderships social presence on all channels. Manage our social agency partnership, briefing on key business needs and goals, and shepherd planning and execution for results Review or proofread other marketing materials as needed (pitch decks, CRM, etc) Integrate into marketing strategies and plan where needed. Build upon current end user webinar program to drive MQLs for the business. Strong communication and organizational skills, excellent written skills required (shortform social and longform blog/case study format). Strong collaborator and problem solver who thrives in a fast-paced, entrepreneurial environment. Strategic thinker, imagination, creativity and foresight to conceptualize innovative approaches to exiting products, new products, and new marketing opportunities as well as the implementation skills to bring them to fruition. Other duties as assigned.

Required Qualifications 6+ years relevant experience Bachelor’s (no MBA required) Experience with planning, project execution, and analytical competencies Knowledge of audience analytics, audience development, and the ability to understand and learn from data. Creatively fluent in social formats, sizes and content types that resonate per platform Experience with increasing business unit performance, as well as formulating and implementing strategic business decisions. Experience with listening to the customer and articulate the customer’s needs internally. #LIMS1 Life @ Samsung -