Bumble and bumble Assistant Manager, Trade Marketing

Bumble and bumble is a fast-growing, luxury hair care brand located in NYC. It started as an NYC salon and evolved into a multi-million-dollar brand comprised of 2 salons, a product company that houses a strong in-house creative agency, a direct sales force, and a university for hairdressers and salon owners. To this day we are committed to cultivating creativity while remaining deeply and passionately dedicated to the craft, culture and commerce of hairdressing.

Summary: The Assistant Trade Marketing Manager is responsible for tailoring national marketing campaigns to meet specific retailer needs, ensuring all campaigns are 360º and identifying opportunities to drive the brand. This role acts as the conduit between Account Management and Product & Consumer Engagement Marketing and drives the successful execution of in-store, online and omni-channel activity.

Strategy & Development • Collaborate closely with Account Lead to foster strong retailer partnerships and plan the business calendar including co-op, promotion, in-store visuals and eventing moments. • Interact with Account Lead to identify short and long term wins in each retailer and create retailer specific programs to drive sales in respective accounts (ULTA, Sephora, ULTA at Target, Blue Mercury, Macys etc) • Analyze key traffic moments and retailer event periods to examine ROI and opportunities based on competition • Innovate the consumer experience across all omni-channel touchpoints with a strong focus on loyalty and identifying new, targeted sampling opportunities • Develop mix of tactics that strengthens brand relevance against competition, meets sales goals and is consistent with brand and retailer strategies in conjunction with Account Management and wider Marketing team • Partner with Account leads to create Seasonal Promotional Strategy and coordinate across the functions (E-Comm, Salons) • Own Trade Marketing budget and partner with Marketing, E-commerce and event manager on maintaining.   Execution • Develop opportunities of seasonal programs and strategies including calendarizing all marketing programs and promotional vehicles to achieve retail needs and maximize sell-through. • Customize National GTM for retailer specific GTM decks by retailer. Support National GTM inputs for retailers and ad hoc retailer deck needs • Provide significant input for retailer market week meetings and follow-up planning sessions to conceptualize and execute a full 360º marketing program tailored to the retailer needs. Generate retailer support, clear instruction to cross-functional teams to execute along with superior execution in-store • Drive the NOAM sampling, and collateral forecast planning by building retailer needs from the bottom up – work with Account Leads and eventing team on ultimate forecast for respective accounts. • Interact with Account Leads and Event manager to supplement brand calendar with retail specific events. Ideate and implement these high-touch in-store moments (Salon takeover, GHE etc) • Support key field communication including Newsletters, updating Field RAW sheets and seasonal decks • Plan and manage coop budget with retailers in partnership with Director of E-comm • Own Sampling execution across retailer planning, shipping and identifying new opp. Plan and see through all sampling efforts and effectiveness with tailored execution. • Responsible for the planning and execution of the retailer sampling box initiatives ensuring the timely shipping of samples anpost program redemption rate analysis. • Collaborate with merchandising on creating differentiated in-store experiences through effective merchandising and collateral opportunities. Drive Productivity Setup and Review • Support Trade Show (FLC, Brand Fairs) participation working closely with Account Lead, Field Sales and Education and marketing to plan, sell-in, execute and showcase our brands to the highest standard