Senior Marketing Specialist

At West, we’re a dedicated team that is connected by a purpose to improve patient lives that has been at the center of our Company for more than a century. Our story began when Herman O. West solved the problem of supplying penicillin in mass quantities to the US Government during World War 2. Through our work to deliver thousands of life-saving and life-enhancing injectable medicines to millions of patients daily, West’s indelible mark on the healthcare industry has just begun. A name started our story. How will yours help write our future?     There’s no better place to join an inclusive community of professionals with opportunities for lifelong learning, growth and development. Supported by benefit programs, we empower the physical, mental, emotional and financial health of our team members and their families.     We believe in giving back to help those in need in the communities where we live and work. And are equally committed to creating a healthier environment and planet through our sustainability efforts.   Job Summary

The Regional Marketing Specialist will support the execution of regional marketing initiatives across Japan, Taiwan, Australia & New Zealand, and Southeast Asia where several of these markets operate through distributor channels. Based in Singapore, this role will work closely with Commercial Leadership, Account Managers, Technical Customer Support, Product Management, and global marketing teams to implement programs to drive customer engagement, sales enablement, brand consistency, and business growth. The role is responsible for supporting the Commercial leaders for ROAP with customer-facing marketing materials, coordinating promotional campaigns, assisting with event planning and execution, managing regional communication activities, and ensuring marketing programs are aligned with West’s business priorities, brand standards, and compliance requirements. This position requires strong project coordination skills, attention to detail, cross-cultural communication capability, and the ability to manage multiple priorities across diverse markets in the Asia Pacific region. Essential Duties and Responsibilities

Support the planning, coordination, and execution of regional B2B marketing activities across Japan, Taiwan, ANZ, and Southeast Asia. Partner with Account Managers and regional commercial teams to develop and localize sales enablement materials, customer presentations, product brochures, case studies, digital content, and promotional assets. Coordinate regional marketing campaigns that support business objectives, customer engagement, lead generation, product awareness, and account development. Assist in planning and executing customer events, trade shows, seminars, webinars, distributor meetings, and internal commercial meetings, including logistics, vendor coordination, invitations, registrations, booth materials, post-event follow-up, and performance reporting.     Support commercial team in development of local customer segmentation and profile for these markets. Other duties as assigned. Education

Bachelor’s degree in Marketing or Business Administration or equivalent experience. Master’s degree is a plus. Work Experience

At least 3 - 5 years’ experience in product marketing, ideally in a B2B role selling technically complex products. Preferred Knowledge, Skills and Abilities

Experience in pharmaceutical, biotechnology, medical device, healthcare, life sciences, packaging, drug delivery, or other regulated B2B industries. Understanding of injectable drug packaging, containment systems, drug delivery systems, biologics, pharmaceutical manufacturing, or healthcare supply chains is preferred. Prior experience supporting markets such as Japan, Taiwan, Australia, New Zealand, Singapore, Malaysia, Thailand, Indonesia, Vietnam, or the Philippines is preferred. Experience in working with markets that operate through distributor &