The North Face: Analyst Digital Personalization - Americas

Join the North Face Family   The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives. To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to: Empower exploration and the thrill of the unknown for as many people as possible. Protect the places where we live, play, and operate. Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain. Analyst Digital Personalization The Analyst Digital Personalization is a key member of The North Face Americas eCommerce team, responsible for the identification, analysis, and measurement of opportunities to improve The North Face’s digital customer experience. Reporting to the Digital Personalization Manager, this role will focus on analyzing customer behavior, supporting optimization initiatives, and ensuring strong measurement and reporting across the experimentation program . You will play a critical role in driving optimization efforts that deliver real revenue impact and help grow the TNF eCommerce business How You Will Make a Difference  What you will do: Analyze end-to-end digital customer journeys to identify friction points, drop-offs, and conversion opportunities across the funnel (landing → PDP → cart → checkout) Monitor and report on key performance trends, delivering clear insights into what is happening, why, and where to act Support the development of a prioritized optimization roadmap by translating data into structured opportunities and hypotheses Partner with the experimentation agency to analyze test results, ensuring insights are clearly translated into business recommendations Evaluate site performance across key customer segments (e.g., new vs. returning, loyalty vs. guest, CDP-defined audiences) to identify differentiated opportunities Build and maintain dashboards and reporting tools that track journey performance, test outcomes, and segment-level insights Support cross-functional teams (Product, Merchandising, Marketing) with data-backed recommendations to improve customer experience and business performance How you will do it:  Leverage analytics and behavioral tools (GA4, Quantum Metrics, Consumer Data Platforms (Blueconic) etc.) to develop a deep understanding of customer behavior and journey performance Apply a structured approach to analysis—connecting data → insight → opportunity → recommended action Partner closely with: Digital Personalization Manager → align on priorities and hypotheses Marketing teams → ensure insights are grounded in and contribute to audience strategy Experimentation agency → ensure consistent measurement and clear interpretation of results Incorporate segment-level analysis into all work, ensuring recommendations consider how different audiences interact with the site Maintain strong data quality and consistency by ensuring accurate tracking, KPI definitions, and reporting standards Communicate insights clearly and concisely, tailoring outputs to a range of stakeholders What success looks like:  Clear visibility into customer journey performance and key friction points across the site Consistent delivery of actionable insights that influence optimization and consumer messaging decisions High-quality, trusted reporting that enables fast, data-driven