Key Account Manager m/w/d- Commercial Sales

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Key Account Manager m/w/d – Commercial Sales

Reporting to: Commercial Manager

Based in: Neu-Isenburg, Germany with Hybrid working; 3 days Tuesday to Thursday in the office required. Please check your commute before applying.

Travel: Required to key retailers.

At Hasbro, we create moments of joy, imagination and connection for fans and families around the world. We’re looking for a driven and commercially curious Key Account Manager to join our Neu-Isenburg team and help bring some of the world’s most loved brands to life at retail.

In this full-time role, you’ll take ownership of a portfolio of key retail partners, blending strategic account planning, hands-on customer collaboration and sharp market insight. It’s a brilliant opportunity for someone who thrives in a fast-paced, team-focused environment and wants to play a key role in shaping how Hasbro brands show up, stand out and win with consumers across the GSA market.

Main Purpose

• Partner with the GSA (Germany, Switzerland, Austria) Sales team and cross-functional regional departments (e.g. Customer Service, Operations, Demand Planning, Customer Marketing) to put into action approved retail sales strategies, reinforcing the market position of Hasbro brands.

• Maintain and develop the business with key retail accounts and distributors to improve HET/HIT sales and profit targets.

• Build, implement and monitor full-year account business plans for HET/HIT, using sell-out analysis, forecasting and phasing to keep plans on track.

• Achieve profitability goals for HET/HIT in the market, applying profitability models to support decision-making.

• Embrace and complete the regional brand, channel and commercial strategy. Build effective, trusted business partnerships with key customers at all levels.

• Collaborate closely with relevant partners on the customer side to ensure smooth daily operations in ordering, delivery, marketing activities, and data maintenance.

• Maintain positive relationships with our licensors to plan and complete joint retail activations.

• Manage customer information flow on sales, stocks and payments, and drive execution of new product launches, listings and promotional campaigns.

• Own the Customer Business Plan from start to finish. Develop it for approval and track its financial impact, including sales objectives, customer allowances, and investment budget.

• Maintain accurate, SOX-compliant records of all customer agreements.

What You'll Be Measured On

• HET/HIT turnover (value and volume) and market share.

• Distribution / channel assortment / customer listing targets.

• Customer profitability.

• Customer plan and forecast accuracy.

• The ‘what’ and the ‘how’ of effective business interactions.

• Proven experience in key account management, preferably in the toy, entertainment or FMCG industry.

• Strong skills in building and maintaining customer relationships.

• Ability to monitor and analyse market activities and trends.

• Experience developing and implementing business