Manager, Product Marketing (Golf Accessories)

POSITION OVERVIEW At adidas, we never launch a product unless we consider it perfect. Our product creation teams bring together consumer insight, design excellence, technical expertise, and commercial ambition to create products that perform at the highest level and connect with golfers around the world. Every product is shaped through thoughtful strategy, disciplined execution, and a commitment to delivering meaningful consumer and business impact. The Manager, Product Marketing (Golf Accessories) manages assigned portions of the global adidas Golf Accessories range across golf bags, gloves, headwear, socks, belts, and related categories. This role translates category direction, consumer insights, and commercial requirements into clear product briefs, line plans, and seasonal deliverables from concept through commercialization and launch. Reporting to the Senior Manager Product Marketing - Accessories, this role serves as the primary working-level Product Marketing lead for assigned products. The Manager partners closely with Design, Product Development, Materials Development, Go-to-Market, Commercial, Finance, and Market teams to drive product creation, milestone readiness, product-data accuracy, and timely execution against approved category objectives.

KEY RESPONSIBILITIES • Seasonal Product Management: Manage assigned Accessories products from seasonal planning and brief creation through commercialization, launch, and lifecycle management. • Product Briefing: Create and maintain product briefs, line plans, range tools, and seasonal documentation covering consumer needs, product benefits, price points, margin expectations, timing, and competitive context. • Range Planning: Support seasonal range architecture, assortment recommendations, article planning, and product lifecycle decisions within the approved category strategy. • Consumer and Market Insights: Translate consumer, athlete, account, competitive, and Market insights into actionable product recommendations for assigned categories. • Line Optimization: Identify assortment gaps, product duplication, pricing opportunities, and product risks to support category reviews and range productivity. • Product Creation: Partner with Accessories Design, Product Development, and Materials Development throughout the product creation process to deliver against approved briefs and seasonal objectives. • Product Execution: Coordinate decisions across product features, dimensions, construction, materials, colors, graphics, packaging, and specifications for assigned products. • Product Evaluation: Participate in concept reviews, sample evaluations, material selections, wear or use testing, and product modifications to support product quality and performance. • Milestone Readiness: Own assigned milestone deliverables and ensure product briefs, range plans, samples, imagery, system data, and product information are complete, accurate, and delivered on time. • Risk Management: Track product progress against the seasonal calendar and proactively identify cost, quality, sourcing, capacity, timing, and commercialization risks. • Issue Resolution: Drive working-level resolution of product creation issues and escalate material category, financial, quality, sourcing, or timing decisions when appropriate. • Commercial Performance: Support analysis of sell-in, sell-through, margin, pricing, volume, article count, adoption, and range productivity for assigned products. • Market Feedback: Gather and synthesize Market, account, consumer, and competitive feedback to strengthen current and future product decisions. • Go-to-Market Readiness: Partner with Go-to-Market and Commercial teams to ensure product information, key benefits, pricing, and seasonal stories are clear and launch-ready. • Sell-In Support: Prepare seasonal presentations, product tools, tech sheets, and other sell-in materials for assigned categories. • Category