Senior Creative Lead/Copywriter, Integrated Campaigns Creative

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Global Brand & Creative team within Marketing is responsible for bringing the Salesforce brand to life across our full portfolio of marketing and creative work. From building global brand and demand generation campaigns to creating experiences like Dreamforce, our multidisciplinary team of designers, copywriters, strategists, producers, project managers, and creative leaders partners across the organization to deliver impactful, brand-defining work. The Integrated Campaigns Creative team translates Salesforce’s products, technology, and customer moments into compelling cross-channel creative experiences and stories.

As Creative Lead/Copywriter, Integrated Campaigns Creative, you will support creative development for Salesforce’s Small and Medium Business (SMB) marketing, serving as a key creative partner to Product Marketing (PMM) and the broader teams responsible for engaging and growing our small and medium business audiences. You will operate as a hands-on manager, developing a multidisciplinary team of designers and copywriters while remaining actively engaged in the work. This role is for someone with a copy/narrative background but who is also comfortable directing visual design. You should also be able to move fluidly between developing copy, concepting ideas, and partnering with designers to shape how those ideas come to life visually. You and your team will translate SMB business priorities, product strategies, customer needs, and narratives into compelling cross-channel creative, including digital experiences, demand generation campaigns, events, content, social, and integrated marketing initiatives. This role requires people leadership, creative thinking, and hands-on craft. You are a strong writer who also thinks visually, with the creative judgment to provide clear direction and feedback across both copy and design. You will build a close working relationship with SMB Product Marketing and Marketing teams, helping translate business and product priorities into compelling creative work, while partnering with Creative leadership and Creative Operations to manage priorities and workload. You will also partner with internal teams and external agency partners supporting SMB initiatives, providing clear creative feedback and helping ensure work is cohesive, effective, and representative of the Salesforce brand. As our creative organization continues to evolve how we work, you will help your team leverage emerging AI tools and workflows to accelerate exploration, increase creative capacity, and unlock new possibilities for storytelling and execution. You should be comfortable experimenting with generative AI tools and incorporating them thoughtfully into your own creative practice while helping your team do the same. This is a collaborative, hands-on creative role for someone who enjoys developing people while staying close to the work—writing, concepting, providing visual direction, partnering with SMB Marketing, and helping turn complex product and customer stories into clear, relevant creative experiences for small and medium businesses. What you will do