Merchant, FTW (Timberland)

JOB AD BUSINESS TITLE (JOB POSTING TITLE): Merchant, Merchandising - Footwear (Timberland APAC) JOB PROFILE/GJF LEVEL: Global Level 5 BRAND/ FUNCTION: Merchandising LOCATION:  Shanghai REPORTING TO: Senior Merchandising Manager ABOUT YOUR ROLE As a Merchant , Footwear – APAC Regional Merchandising Team , you are the voice of the APAC consumer, connecting marketplace insights, fashion trends, and commercial opportunities to influence the future of Timberland footwear. You have a strong understanding of the evolving footwear landscape across Asia and are constantly immersed in consumer behavior, cultural movements, competitive brands, and emerging trends. You are naturally curious about what consumers are wearing, how they shop, and what drives demand across different markets, channels, and communities. Partnering closely with Global Merchandising, Design, Product Development, Planning, and regional market teams, you will help shape a footwear line that balances global brand vision with regional relevance. You will translate consumer, marketplace, and trend insights into actionable product recommendations, influencing assortments, pricing, and product briefs that drive both brand heat and commercial performance. This role requires a highly collaborative, analytical, and consumer-centric individual who can identify opportunities, advocate for APAC market needs, and help deliver compelling product assortments that strengthen Timberland's position across the region.

WILL INCLUDE Consumer, Trend & Marketplace Insights Act as the voice of the APAC consumer by continuously monitoring consumer behavior, fashion trends, cultural movements, and marketplace dynamics across key markets including China, Japan, Korea, Taiwan, Hong Kong, Southeast Asia, and Pacific. Conduct regular market research, competitive shopping, trend analysis, and retail exploration to identify emerging opportunities, white spaces, and category growth drivers. Monitor competitive brands, pricing strategies, product innovations, and consumer shifts to ensure Timberland remains relevant and competitive within the footwear marketplace. Translate consumer and marketplace insights into actionable merchandising recommendations that influence product creation and line architecture. Product Strategy & Line Build Support the Senior Merchandising Manager in executing the APAC Footwear Product Strategy, ensuring alignment with company objectives, regional opportunities, and financial targets. Develop comprehensive seasonal product briefs for Global teams, informed by consumer insights, trend forecasts, market intelligence, competitive analysis, and business opportunities. Recommend regional product opportunities, including key franchises, price architecture, style references, color direction, SKU productivity, and revenue targets. Partner with Global Merchandising and Product Creation teams to influence product assortments that meet APAC consumer needs while remaining aligned with Timberland's global vision and Rugged American Craft DNA. Support seasonal line building by applying category, trend, and marketplace insights to create consumer-relevant assortments. Help identify opportunities for regional product capsules, local market exclusives, and key consumer-driven initiatives. Global Partnership & Communication Work closely with Global Merchandising, Design, and Product Development teams to advocate for APAC marketplace needs and consumer insights. Build strong cross-functional relationships and effectively communicate regional opportunities, market trends, and product recommendations. Participate in global assortment reviews, product meetings, and seasonal line discussions to ensure APAC priorities are represented. Travel to global meetings and key markets as required to strengthen alignment between regional and global teams. Regional Market Collaboration Partner closely with regional Sales, Merchandising, Retail, and Wholesale teams to understand