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Regional Field Marketing Manager, Germany

Johnson Controls

Ratingen-North Rhine Westphalia-GermanyMid
Sign in to applyVerified 2h ago
Location
Ratingen-North Rhine Westphalia-Germany
Work model
On-Site
Level
Mid
Posted
Sep 11, 2026

About this role

At Johnson Controls, marketing is not a support function, it’s a growth engine. As we scale our performance-focused marketing transformation across EMEA, we’re expanding our teams with action-oriented professionals who are ready to  execute with precision ,  collaborate across functions , turn plans into pipeline and driven to learn and improve every, single day.     As  Field Marketing Manager , you will work at the intersection of  strategy and execution . You’ll be responsible for driving localized marketing programs across a diverse and dynamic region for our Building Automation and Controls portfolio covering offerings like Metasys and EasyIO Neo. You will partner closely with sales , partners , global campaign teams, and the wider EMEA marketing organization.   This role offers the opportunity to  lead impactful programs that grow our business , adapt global campaigns for local success, and gain visibility in a fast-evolving marketing ecosystem.   ​   Key Responsibilities   Local Execution with Business Impact   Plan, localize, and execute  multi-channel demand generation programs  that generate qualified leads and accelerate pipeline conversion.   Build and manage campaign calendars, aligning closely with  sales leaders  to ensure marketing programs support business priorities.   Work hand-in-hand with the Head of Field Marketing to implement strategic initiatives and adapt and execute them for  Germany & CEE.     Funnel-Focused Performance   Own  end-to-end campaign execution , from planning to performance analysis.   Monitor, analyze, and optimize marketing funnels ; ensuring every tactic is tied to measurable outcomes (MQLs, SQLs, pipeline contribution).   Maintain campaign dashboards and share insights with local and regional stakeholders.         Global Collaboration, Local Relevance   Collaborate with  global marketing squads  to localize and land strategic campaigns in the region , ensuring cultural and market relevance.   Provide feedback and insight to global teams on customer behavior, market trends, and competitive activity.   Act as a connector between  corporate strategy and local market dynamics , ensuring the voice of the market is consistently heard.   Field Enablement & Sales Alignment   Partner with the sales team to support  sales enablemen t and event execution.   Deliver content and tools tailored to local buying behaviors and customer needs.   ​   About Johnson Controls EMEA   Johnson Controls is a global leader in thermal management, mission-critical building systems, energy efficiency and decarbonization.   We help our customers use energy more productively, reduce carbon emissions and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing and higher education.   As function, w e are on a journey to transform how marketing shows up , pivoting to a  performance-led, customer-centric model that delivers real business value. Our field marketing teams are at the heart of that transformation, ensuring  global strategies land locally and drive commercial success .   ​   Who You Are   6 + years  of progressive experience in B2B marketing, preferably in industrial setting   Hands-on experience with  digital marketing , campaign execution, and lead generation tactics.   Strong understanding of  sales funnels , campaign metrics, and marketing automation tools.   A  team player with a performance mindset ; driven by impact, not ego.   Skilled in cross-functional collaboration with sales, product, and global marketing teams.   Fluent in  Germand and English ; additional Nordic languages are a plus.   Based in  Germany , with the ability to work  in-office at least 3 days/week .   ​   Why Join Us   Be part of a team that’s shaping how marketing drives  growth across EMEA .   Learn from experienced

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Regional Field Marketing Manager, Germany at Johnson Controls, Ratingen-North Rhine Westphalia-Germany | Yoinka