Email Marketing Specialist

JOB PURPOSE: The Email Marketing Specialist is a key member of the Email Center of Excellence responsible for executing customer engagement and lifecycle marketing initiatives across multiple brands, business units, and communication programs. This role partners closely with marketing stakeholders to build, test, deploy, monitor, and optimize email communications that support acquisition, onboarding, engagement, retention, loyalty, and reactivation objectives. The Email Marketing Specialist serves as a trusted execution partner, managing campaign production from intake through deployment while ensuring accuracy, brand consistency, quality assurance, and adherence to email marketing best practices. Success in this role requires strong organizational skills, attention to detail, proactive communication, and the ability to manage multiple concurrent projects in a fast-paced environment.

Email Marketing Execution & Lifecycle Campaign Support (50%) Build, test, and deploy email campaigns, customer journey communications, and lifecycle marketing programs using enterprise marketing platforms and approved content creation tools. Create and maintain email content using Knak, Salesforce Marketing Cloud, and other approved marketing technologies. Configure audience selections, personalization elements, dynamic content, scheduling, and deployment settings. Support customer lifecycle initiatives including onboarding, engagement, retention, loyalty, and reactivation communications. Source, organize, and manage campaign assets while ensuring alignment with brand standards and business requirements. Execute campaigns with a focus on speed, accuracy, scalability, and customer experience.   Campaign Management & Stakeholder Coordination (25%) Coordinate campaign requirements, timelines, approvals, and deliverables across stakeholders, creative teams, and internal partners. Manage multiple competing priorities and deadlines while maintaining a high level of organization and accountability. Communicate proactively regarding project status, risks, dependencies, and deployment readiness. Ensure campaign details are accurate, complete, and aligned with stakeholder expectations. Support intake processes and campaign documentation requirements.   Reporting, Testing & Optimization (15%) Monitor and report on email campaign performance using available reporting and analytics tools. Assist with A/B testing initiatives, performance analysis, and optimization efforts. Identify trends, insights, and opportunities to improve engagement, operational efficiency, and campaign effectiveness. Support reporting requests and performance reviews for stakeholders.   Quality Assurance, Brand Compliance & Continuous Improvement (10%) Perform campaign quality assurance reviews including content validation, link testing, personalization testing, rendering reviews, and accessibility checks. Ensure communications align with brand standards, marketing best practices, and established quality expectations. Maintain knowledge of email marketing trends, platform capabilities, and industry best practices. Recommend process improvements that support operational efficiency and execution excellence. Required Experience, Skills, and Knowledge Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field; or equivalent relevant work experience. Certifications Salesforce Marketing Cloud Specialist Certification required. Salesforce Marketing Cloud Administrator Certification preferred. Previous Experience Minimum of 3 years of experience in email marketing, digital marketing, campaign execution, or related marketing disciplines. Minimum of 1 year of experience managing projects, campaigns, stakeholders, or client relationships. Experience building and deploying email marketing campaigns within enterprise marketing platforms. Experience supporting customer engagement, lifecycle marketing, or CRM-based marketing