VP, Social Strategy & Partnerships

Agency: Omnicom Media Job Function: Media Job Subfunction: Performance Media Job Description:

Summary   We are looking for a Vice President, Social Strategy to lead the development of social strategy for a complex, global portfolio of brands and markets. This role will sit at the intersection of business strategy, culture, consumer intelligence, media, creative, partnerships, and social platforms, helping clients move beyond channel execution to unlock the broader business value of social. The VP will serve as a senior strategic advisor to clients and internal leadership, shaping how social informs upstream business and marketing decisions while building the frameworks, governance, and capabilities required to scale social effectively across markets. This is a highly collaborative leadership role for a strategic thinker who can move fluidly between big-picture vision and practical execution and who is passionate about using social to understand consumers, identify cultural opportunities, and drive meaningful business outcomes. Roles & Responsibilities American Express: 1. Serve as the holistic social expert and strategic partner across the Amex portfolio, elevating channel planning, platform best practices, and integrated ways of working across IAT teams. Audit always-on and heat moment approaches against evolving platform capabilities (Meta, TikTok, LinkedIn, Pinterest, Snap, Reddit) and flag where strategy is falling behind Recommend evolution of GABM's "social as search," targeting, and buying model approaches as ad networks change Serve as senior escalation point when planning, creative, and investment teams misalign on social strategy Reset ways of working across IAT where current process creates friction or duplication 2. Serve as the connective tissue between social, influencer, and broader integrated marketing, ensuring a cohesive narrative and consistent execution across the customer journey. Ensure paid social and influencer strategy are unified (not parallel workstreams) across sports, culture, and brand moments (NBA, WNBA, NFL, F1, Coachella, ACL, Member Week, Small Business Saturday) Represent the social point of view in cross-discipline strategy conversations with creative, PR, and experiential teams Establish governance for how influencer plans and paid social plans inform each other 3. Develop and communicate a high-level strategic vision for social within the larger IAT ecosystem, translating complex initiatives and data into clear, actionable storytelling for stakeholders. Partner in authoring the strategic narrative behind QBRs, the bi-annual social landscape report, and the monthly ICYMI newsletter, positioning Amex ahead of platform and cultural shifts rather than reacting to them Frame social strategy in terms of Amex's position in culture: sports, music and festivals, small business, member moments 4. Leverage insights and Omnicom capabilities to inform social strategies, ensuring social investment is aligned with broader business objectives and customer needs. Bring Omnicom COE resources, brand safety intelligence, an d unique platform relationships into strategic recommendations Ensure JBP benefits are fully activated across all Amex LOBs and global/emerging markets Tie social investment decisions to business objectives, not just channel-level performance 5. Translate performance data into strategic recommendations, connecting audience behavior, content performance, and business outcomes to inform future planning and optimization. Convert performance analysis into forward-looking strategic input, not day-to-day reporting Surface emerging audience behavior and content trends early enough to shape upcoming always-on and heat moment plans Set optimization priorities at the portfolio level across GABM and Heat Moment teams 6. Drive greater influencer integration across agencies, disciplines, and stakeholders, supporting Creo as a strategic partner and agency of record by establishing