Digital PM Analyst, Assistant Vice President

About Citi & DCX Citi's U.S. Consumer Cards (USCC) business is one of the largest card issuers in the United States, serving millions of customers across a broad portfolio of branded, co-brand, and retail services card products. The Digital & Client Experience (DCX) team sits at the heart of Citi's consumer strategy — our digital experience is  Citi's strategy. DCX manages digital channels that generate over 2 billion annual mobile sessions. With a mandate to run the channel like a channel — balancing service, engagement, and commercial outcomes — DCX is investing in platform modernization, data infrastructure, and AI to deliver faster, smarter, and more personalized experiences at scale. About the Identify Digital Domain The Identify Digital domain is the front door to Citi's digital experience. Every customer interaction begins here — and we are accountable for making that first moment fast, secure, and frictionless. Our domain owns the full spectrum of digital identity experiences across Citi's consumer channels: Digital Onboarding:  Registration, Card Activation, and Account Linking Authentication & Access:  Login, Biometrics, Multi-Factor Authentication (MFA), and Passkeys We operate as a long-lived digital identity domain — not a collection of isolated projects. Our mandate is to deliver measurable outcomes: improving login success rates, driving biometric enrollment, reducing friction, containing fraud risk, and lowering servicing demand. Every initiative we run is connected to business OKRs, customer impact, and control readiness.

We are looking for a Digital PM Analyst (C12)  to join the Identify Digital domain and support the product strategy and delivery of one or more of our core experience areas — spanning Digital Onboarding (Registration, Activation, Linking) and Authentication (Login, Biometrics, MFA, and Passkeys). This is a product role designed for someone who is curious, analytical, and eager to learn how great digital products are built and measured. You will work closely with senior product managers, designers, engineers, and analysts — contributing to a domain that millions of Citi customers interact with every single day. You will be embedded in a "Quadpod" operating model (Product, Design, Engineering, Analytics) and will be expected to bring structure, attention to detail, and a genuine desire to grow into a well-rounded product professional.

Product Support & Delivery Support product managers  in the day-to-day execution of the product roadmap — tracking progress, flagging blockers, and keeping deliverables on schedule. Assist in writing and refining user stories, acceptance criteria, and product documentation  to ensure engineering teams have clear, actionable requirements. Participate in agile ceremonies  — sprint planning, standups, retrospectives — and contribute to a team culture of continuous improvement. Help manage and maintain the product backlog , ensuring items are well-defined, prioritized, and ready for development. Coordinate cross-functional dependencies  across Design, Engineering, Analytics, and Compliance to keep initiatives moving. Data & Analytics Track and report on key product metrics  — including funnel performance, feature adoption, and customer experience indicators — on a regular cadence. Support A/B test setup and results tracking , helping the team understand what is working and what needs to change. Identify data gaps and tagging issues , and work with analytics partners to close them before development begins. Build and maintain dashboards and reporting templates  that give the team and stakeholders clear visibility into performance. Research & Insights Conduct competitive and market research  to inform product decisions and keep the team aware of industry trends in digital identity and authentication. Synthesize customer feedback, usability findings, and support data  into clear summaries that help the