Sr. Data Scientist - Remote
UnitedHealth Group
- Location
- Minnetonka, Minnesota
- Work model
- Remote
- Level
- Senior
- Salary
- $91.7k – $163.7k/yr
Skills
About this role
At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together. This role is for a data scientist needed to advance OPTiN prioritization and personalization efforts across multiple channels. The position will help design and support AI-driven decisioning approaches that improve the relevance, effectiveness, and responsible use of recommendations for members and the business through contributions to GenAct and MART. GenAct is a de-prioritization model that drives personalized suppression and actional conversation outcomes for phone channels. MART is comprehensive statistical based testing framework. In partnership with cross-functional stakeholders, the role will strengthen testing, monitoring, governance, and data integrity practices to enable scalable and compliant deployment of next best action capabilities aligned to enterprise goals. Government Programs Marketing and the Role of Offer Analytics: Government Programs Marketing supports Medicare, DSNP, Medicaid, MedSupp, IFP, and related member populations by creating relevant, compliant, and personalized engagement experiences across digital, telephonic, and emerging channels. The organization's marketing priorities depend on understanding members' needs, delivering the right message at the right time, improving digital adoption, supporting Stars and clinical outcomes, and enabling sustainable growth and retention through modernized MarTech capabilities. Within this environment, the Offer Analytics team serves as a critical analytical and decisioning partner. The team helps transform offer strategy from static business rules into a more member-centric, value-based, and measurable capability. By combining offer eligibility, member behavior, channel engagement, business value, model scoring, and test design, the team enables prioritization and personalization approaches that balance member relevance with enterprise objectives. Advance intelligent offer prioritization through OPTiN, helping determine which eligible offers or next best actions should be surfaced first across member touchpoints Support personalization at scale by integrating member-level data, offer attributes, channel behavior, interaction history, and business value into analytical decisioning frameworks Enable stronger measurement and test discipline through MART, including A/B testing, holdout design, readout standards, and success metrics that connect engagement outcomes to business impact Improve suppression and de-prioritization strategies through GenAct and related analytics, reducing repetitive or low-value outreach while improving actionable conversation outcomes Partner with offer owners, marketing leaders, product, data, engineering, legal, compliance, and channel teams to ensure offer strategies are operationally feasible, analytically sound, and aligned to regulatory expectations Provide insights on offer performance, eligibility shifts, member engagement, channel attribution, and optimization opportunities so Government Programs Marketing can make informed decisions about where to scale, adjust, or retire offer strategies You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities
Support the design, governance, and ongoing advancement of OPTiN prioritization and personalization approaches for next best actions, helping deliver AI-driven recommendations that are relevant, responsible, and aligned to business and consumer needs Drive expansion of OPTiN