Head of Marketing, Hong Kong

About the Opportunity Job Type: Permanent Application Deadline: 18 September 2026 Title:               Head of Marketing, Hong Kong                                                 Department: Marketing                                     Location:        Hong Kong Reports To:    Chief Marketing Officer, APAC Level:             7 / 8                                                                                                                   Role Overview Fidelity aims to be the premier provider of asset management products and solutions in Hong Kong and is committed to devoting the resources to make that transpire. The Head of Marketing, Hong Kong will lead Fidelity’s marketing strategy and execution in one of our most dynamic and strategically important markets. This role is responsible for building brand visibility, strengthening client engagement across institutional, intermediary, and retail channels, and delivering integrated campaigns that support business growth objectives. We are seeking a senior marketing leader to drive Fidelity International’s marketing strategy in Hong Kong—one of our most strategic markets globally—while also leading ETF marketing across the Asia Pacific region. This role has direct accountability for accelerating growth across Wholesale and Institutional channels in Hong Kong, alongside shaping and coordinating ETF marketing strategy regionally. The role operates within a broader regional marketing ecosystem, with dedicated teams responsible for Sales Enablement/Product Marketing. Success in this role will depend on strong collaboration across these functions to ensure alignment, consistency, and executional excellence. This role reports to the Chief Marketing Officer, APAC, based in Singapore.

Strategic Leadership Developing and implementing the marketing strategy and activities for all 3 business channels (Wholesale, Institutional, and Regional ETFs), working in close partnership with the local business / sales teams and regional marketing teams to develop and implement key initiatives that include above and below the line, through-the-line, offline, digital/mobile/social focused marketing activities; and Collaborating with the Head of Regional Product Marketing team to develop effective and powerful marketing content strategy, aligned with business & product/solution proposition, to deliver world-class marketing communication plan in both traditional and digital channels/platforms for Hong Kong business Act as a strategic partner to country leadership—providing market insights, brand positioning, and marketing recommendations that support distribution, product, and client goals. Champion Fidelity’s brand, ensuring consistency, relevance, and differentiation in Hong Kong’s competitive market. Work closely and collaborate with the Hong Kong Sales, Investment, Product Marketing, PR/Corporate Comm. and Product teams to ensure maximum effectiveness of marketing programs for all products and services. Campaigns & Client Engagement Lead the design and execution of integrated marketing campaigns across advertising, digital, events, and content, distributor sponsorship activities—tailored for institutional, intermediary, and retail audiences aligned to strategy. Oversee digital marketing strategy for Hong Kong, including local website, social media, and digital campaigns, ensuring best-in-class client experience and compliance with regulations. Be the lead in driving Marketing Tech in utilising CRM shared capability and best practice to enable omni-channel marketing strategy to its desired effect. Partner closely with distribution teams to deliver sales enablement programs, distributor marketing support, and client-facing thought leadership.