Senior Manager Partner Marketing EMEA

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges. Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.   You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally. Come make an impact every day at Zebra.

This is a high-impact, dual-mandate role sitting at the intersection of channel marketing and ISV partner leadership across EMEA. You will be responsible for two things that are equally critical to Zebra's 2026 growth targets: leading the execution of our differentiated channel marketing model across the EMEA partner base and owning the marketing strategy for our EMEA ISV programme end-to-end. This is not a programme management role. We are looking for someone who thinks in pipeline and revenue, builds frameworks that scale, and holds partners — and internal teams — to a higher standard of execution. You will act as a strategic advisor to our most important ISV partners, guiding them through the full Build, Market, sell lifecycle, and you will drive measurable marketing contribution to partner-sourced pipeline across the region. You will work closely with regional Channel Sales and Demand Marketing and provide leadership and direction to Field Marketing Managers (FMMs) and Channel Marketing Managers (CMMs) to ensure seamless programme execution across EMEA. Responsibilities include: Channel Marketing Leadership Own EMEA channel marketing contribution to pipeline — with clear targets for marketing-sourced and marketing-influenced revenue through the partner ecosystem. Lead the implementation and scaling of Zebra's differentiated, tiered channel marketing model across the EMEA partner base, ensuring precise resource allocation and programme deployment by partner tier. Design and execute joint demand generation activities — from bespoke strategic campaigns for top-tier partners to programmatic Campaigns in a Box for the long tail — with strict ROI expectations attached to each. Manage MDF and co-marketing investment across the EMEA partner base, ensuring spend is allocated strategically and tied to measurable outcomes. Provide leadership, direction and support to FMMs and CMMs across EMEA, ensuring consistent and high-quality programme execution in market. EMEA ISV Marketing Strategy Own the marketing strategy for Zebra's EMEA ISV programme end-to-end, acting as the primary strategic advisor to our top-tier ISV partners. Guide key ISV partners through the full Build, Market, Sell lifecycle — helping them build effective solutions on Zebra's platform, go to market compellingly, and drive joint revenue. Develop compelling joint value propositions and messaging that articulate the combined power of Zebra's hardware and software solutions alongside our partners' capabilities. Build and manage joint business plans with priority ISVs, aligning their marketing activity directly to shared commercial targets. Strategic Alignment & Cross-functional Collaboration Align all channel and ISV marketing activity directly to Zebra's 2026 strategic goals — specifically targeted growth in Sales Out, Direct Sourced Pipeline, and Marketing Influence. Work closely with regional Sales, Vertical Specialists, and Demand Marketing to ensure channel marketing is integrated into the broader go-to-market motion. Contribute to Zebra's strategic transition from a hardware-centric to a solutions-orientated GTM model, ensuring