VP, Decision Science

Agency: Targetbase Job Function: Data and Analytics Job Subfunction: Data Science and Analytics Job Description: About Targetbase Targetbase is a data‑driven, strategic marketing agency grounded in the belief that brands thrive when they truly understand their customers and apply that knowledge to deliver engaging and meaningful customer experiences. Serving a broad and diverse range of leading brands, we combine analytics, artificial intelligence, marketing technology, creativity to design, develop and execute marketing and customer engagement strategies that build strong customer-brand relationships and deliver profitable business impact.

Purpose As Vice President, Decision Sciences, you will lead the design, sell-in, and delivery of analytic and AI-driven solutions tailored to client business needs. You will lead a team of marketing science and campaign measurement professionals and collaborate with cross-discipline teams to generate actionable intelligence and apply it to the design, orchestration, optimization, and evolution of marketing and customer engagement strategies. As a Decision Sciences leader, you will also partner with the broader leadership team to develop talent, strengthen capabilities, and advance the group’s growth and innovation agenda. What You’ll Do Contribute to client marketing success through the appropriate and effective application of a wide variety of insight and intelligence generation disciplines, techniques and toolsets. Build strong trusted-advisor relationships with clients and colleagues. Identify client business problems and opportunities, then determine the appropriate application of analytic and AI techniques to address them. Partner with Decision Sciences subject-matter experts to design, develop, and execute advanced analytic and AI-driven solutions. Guide and support teams of directors, managers, and analysts in delivering marketing science, measurement, and reporting solutions ensuring analyses are insight-rich, high quality, on time, and on budget. Partner with cross-discipline client teams to drive client satisfaction, business results, and account growth by leading the design, sale, and execution of analytic work that is impactful to clients’ business. Collaborate with Decision Sciences leaders and thought leaders to advance innovation, improve processes, and expand capabilities and expertise. Build and maintain high-performing, cohesive teams that consistently meet or exceed client expectations and agency benchmarks for productivity and profitability. Develop analytic talent, provide direction, coaching, and mentorship to directors, managers, and analysts. Create an environment that supports both high-quality work and professional growth. Own scope, estimates, delivery plans, financial management, timing, and execution across all client engagements. Participate actively in new business pitches and provide leadership for product development, public relations, and industry presence. Share solutions, techniques, and frameworks across clients; understand the group’s work across the client base; and identify opportunities to apply existing capabilities to client challenges. Champion Targetbase’s vision, strategy, and guiding principles, and serve as a role model for others within the Decision Sciences group, as well as the agency at-large. What You Bring Experience & Education 10+ years of applied analytics experience in marketing analysis, including segmentation, predictive analytics, digital analytics, measurement, media performance, business intelligence, and market research. 5+ years of experience in CRM, digital, or direct marketing preferred. Bachelor’s degree required; advanced education preferred. Knowledge & Ability Strong knowledge of strategic marketing principles and practice, with a strong focus on driving business outcomes. Highly advanced and applied knowledge of statistical concepts and techniques and performance measurement practices. Firm