New Commercialization Manager

New Commercialization Manager Location: Raipur, Chhattisgarh Position Purpose The New Commercialization Manager is responsible for driving and ensuring a rock-solid platform for robust and successful launches in the region.

Develop key insights into crop and segment as well as brand experiences to ensure strong and relevant positioning of the product Develop through knowledge and understanding of all new commercialization brands for laying out value Plot Demos (VPDs) for Commercial CP portfolio Active member of launch teams & liaise with Marketing and IFS teams for development of VPD protocol and execution Marcom team on communication concepts Member of PCT & actively involve from concept creation (L-6) to Launch(L) stage and help in compiling key customers unmet needs and value drivers in key crop and pest segments Understand growers CTQs and key insights on the grower practices. Establish KPIs and KPMs of the new product and identify differentiators and delighters and gaps if any Develop thorough knowledge on NBCAs value in use, positioning and overall competitive landscape Train the New Commercialisation Assist, Market Ignition Executives and teams Assist in driving the targeted stakeholder-Grower & channel exposure to the prelaunch products by excellent coordination with the Sales and DG team Timely submission of LPD reports & data analysis Requirements Experience and Education: Bachelors/Masters Degree in Agriculture/PhD in Agriculture Experience –5 to 15 years’ experience in CP/pesticides management Experience of managing CP (Insecticides, Herbicides, Pesticides, Fungicides) Excellent verbal and written communication skills Strong interpersonal skills, critical thinking and problem-solving skills Strong project management, systems and technical, and time management skills Solutions approach and Decision making Knowledge, Skills and Abilities Good experience in Field Crops & crop management techniques Understanding of agronomy and modern crop production; in particular horticultural cropping Good experience with Agro chemicals (Insecticides, Pesticides) Good communication -oral and written- in both English and local language. Excellent interpersonal skills Objection management skill & Problem-solving ability Strong commercial acumen, understanding of the margin structure, conceptualizing schemes and articulating