Senior Manager, Product Marketing (Golf Accessories)

POSITION OVERVIEW At adidas, we never launch a product unless we consider it perfect. Our product creation teams bring together consumer insight, design excellence, technical expertise, and commercial ambition to create products that perform at the highest level and connect with golfers around the world. Every product is shaped through thoughtful strategy, disciplined execution, and a commitment to delivering meaningful consumer and business impact. The Senior Manager, Product Marketing (Golf Accessories) leads the global adidas Golf Accessories category across golf bags, gloves, trim, and related accessory products. This role translates consumer, market, athlete, and commercial insights into multi-season category strategy, portfolio architecture, and product briefs that drive profitable growth, product credibility, and a consistent global range. The Senior Manager serves as the senior category integrator across Product Marketing, Design, Product Development, Materials Development, Go-to-Market, Commercial, Finance, and Markets. This role leads the Accessories Product Marketing team, establishes category priorities, and ensures the Carlsbad creation team can effectively own and deliver the core global Accessories business.

KEY RESPONSIBILITIES Global Category Strategy: Own the multi-year, annual, and seasonal global Accessories strategy across golf bags, gloves, and related categories in alignment with Golf and Brand priorities. Portfolio Direction: Set consumer priorities, range architecture, franchise direction, price tiers, segmentation, and product lifecycle plans across the global Accessories portfolio. Consumer and Market Insights: Translate consumer, athlete, competitive, and marketplace insights into clear product opportunities, briefs, and category decisions. Investment Priorities: Recommend category investment, innovation, and resource priorities to Product Marketing leadership and relevant Golf leadership forums. Global Range Management: Maintain a clear distinction between the core global range and locally relevant supplemental needs while enabling appropriate Market input. Financial Performance: Partner with Finance, Commercial, and Markets to establish category targets including net sales, margin, volume, article count, pricing, and inventory productivity. Business Analysis: Monitor sell-in, sell-through, margin, forecast, adoption, and competitive performance to identify opportunities, mitigate risks, and initiate corrective actions. Portfolio Decision Making: Balance brand, consumer, cost, margin, capacity, and timeline considerations when making category and portfolio recommendations. Commercial Readiness: Support seasonal sell-in through compelling category narratives, product presentations, and decision-ready business updates. Product Creation: Lead the Accessories category from strategic brief through concept, development, commercialization, launch, and lifecycle management. Seasonal Direction: Establish seasonal briefs, milestone expectations, decision criteria, and category priorities for Product Marketing, Design, Product Development, and Materials Development. Category Trade-Offs: Resolve significant product, cost, quality, timeline, and range trade-offs in partnership with cross-functional teams. Executional Excellence: Ensure product data, range information, samples, and milestone deliverables are complete, accurate, and delivered on time. Innovation: Drive the Accessories innovation agenda across product construction, materials, functionality, sustainability, and consumer experience. People Leadership: Lead, coach, and develop the Product Marketing Accessories team while establishing clear objectives, priorities, and accountabilities. Stakeholder Leadership: Build alignment across global and Market stakeholders when priorities differ and escalate material issues when appropriate. Category Expertise: Serve as the global Accessories category expert and