Lead Content Designer (Multiple Positions)

About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

About the Team Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey!

Responsibilities Develop, optimize and localize content design and user experience (UX) writing strategies for ad monetization products. Conduct data analysis, user research, and competitive analysis, to develop solutions that improve ad content clarity and quality, user engagement, conversion, and revenue. Apply user insights to craft and edit clear and concise user experience/user interface (UX/UI) texts. Drive collaboration across geographically diverse, internal teams, including facilitating workshops, design reviews, and strategy sessions to ensure a cohesive product narrative and timely project execution. Devise content design workflows to automate tasks, accelerate prototyping, and streamline cross-team engagement. Monitor and evaluate ad performance and iteratively improve advertising content. Establish content and style guidelines to support scalable and high-quality ad content solutions across markets. Mentor junior-level team members and share content design best practices.