TikTok LIVE Campaign/Event Operations Manager(Japan)

Team Introduction TikTok LIVE - Regional Operations (Japan) is dedicated to empowering a safe, authentic, and inclusive live streaming environment. Our mission is to provide the best real-time experience that fosters a sense of belonging, enriches real-life interactions, and unlocks diverse business and economic opportunities for our community. We are a team of highly motivated individuals who thrive in a culture of open discussion, leveraging both qualitative insights and quantitative data to drive growth. Japan is one of TikTok LIVE's most strategically important markets, with a rapidly evolving creator ecosystem spanning individual creators, agencies, and emerging verticals such as music, virtual creators, and group LIVE.

Role Overview As an Operations Leader for TikTok LIVE Japan, you will own the strategy and delivery of a core business line within our regional operations — covering creator growth, campaign design, and revenue performance. This is a senior, hands-on leadership role. You will translate business targets into operational plans, lead a team of operations managers, and take end-to-end accountability for results. You are expected to move fluidly between setting direction and going deep into the data — diagnosing why a metric moved, designing the intervention, and validating whether it worked.

Responsibilities Business Strategy & Revenue Ownership - Own revenue targets for your business line; build the operating plan that connects targets to specific creator, content, and campaign levers - Break down quarterly and monthly goals into tier-level and segment-level plans, with clear leading indicators and accountability - Diagnose performance gaps and drive corrective action across the team and cross-functional partners Creator Ecosystem Management - Design and operate tiered creator management frameworks that scale beyond one-to-one coverage - Build repeatable growth paths that move creators between tiers, improving both supply quality and retention - Establish long-term partnerships with high-value creators and agencies; provide strategic guidance that improves their business outcomes, not just their monthly numbers - Develop creator education, community, and fan-relationship programs that reduce dependence on short-term campaign stimulus Campaign & Content Strategy - Design campaign portfolios across creator tiers, balancing revenue events, education events, and community-building events - Own campaign mechanics end to end: participation targets, mission design, gift structure, reward architecture, and post-campaign review - Set measurable objectives for every campaign and ensure disciplined recap — what worked, what did not, and what changes next time - Build reusable playbooks so that campaign quality does not depend on individual operators Data Analysis & Decision Making - Define the metric framework for your business line and hold the team to it - Independently interrogate dashboards and raw data to locate the source of a problem, rather than relying on analyst summaries - Build and pressure-test target models; understand the assumptions behind a forecast and where they break - Use data to distinguish genuine operational impact from baseline movement — and to prove the incremental value of the team's work Team Leadership & Cross-Functional Collaboration - Lead, coach, and develop a team of operations managers; build bench strength and raise the analytical standard of the team - Partner effectively with Product, Marketing, Data, Content Safety, and global counterparts to secure resources and align priorities - Represent your business line clearly to senior stakeholders — able to defend a plan with evidence and adjust when the evidence changes