Customer Lifecycle Strategy Manager

Job Requisition ID # 26WD100597 Position Overview   Join our Lifecycle Marketing team within Digital and eCommerce (DEC), a dynamic group spearheading data-led engagements across the full customer lifecycle. Our team activates innovative in-product experiences and capabilities, alongside marketing activities across Autodesk owned touchpoints, to improve acquisition, conversion, adoption, expansion, and renewal rates.   This is an exciting opportunity for a data-driven marketer. You will combine your scientific curiosity with your flair for designing targeted experiences to deploy scalable, AI-amplified strategies that deliver customer value and growth. You will report to the Director, Lifecycle Marketing. You will work   remote .   You will work   remote .

You will manage the strategy for targeted lifecycle marketing experiences that address top renewal risks and growth opportunities across the customer lifecycle   Design, deliver, and improve targeted experiences that drive key leading indicators for each lifecycle stage, acting as strategic lead and project manager for cross-team experience deployments   Understand qualitative and quantitative customer data from multiple sources to form experiment hypotheses that can be tested through new targeted digital experiences   Turn insights into market-facing activity, and connect tactical activities with the business   objectives   and customer needs they support   Design and run experiments with an experimentation mindset, prioritizing quick learning cycles and valuing experimentation over confirmation   Examine current experience effectiveness against team core metrics, and suggest AB tests and opportunities that would drive the biggest impact on adoption, expansion, and retention   Operationalize AI and agentic lifecycle marketing motions, while keeping strategic experiment design, cross-functional partnership building, and interpretation of inconclusive data human-led   Produce presentations and report-outs for senior partners across your portfolio of projects, covering project purpose and goals, success measures, timeline, and important results   Minimum Qualifications   5+ years of in-house marketing experience, preferably in a B2B SaaS company   Broad and deep experience in data-driven marketing experience design and activation, with a demonstrated   track record   of increasing customer adoption, product usage, and engagement   Must be in your element reviewing and understanding complex, multi-relational customer data sets   Able to provide clear direction to engineering and analyst teams on specific targeting and insight needs to formulate testable hypotheses   Experience achieving SaaS post-purchase metrics and designing experiences based on customer behavioral and product usage insights   Experience working with or contributing to process design requirements for marketing and customer success systems, such as customer data platforms, journey orchestration, marketing automation, and analytics   Experience applying, or a strong interest in applying, AI and agentic workflows to lifecycle marketing, including personalization, content generation, and analytics   Ownership mindset with the ability to work independently against goals, managing a project from   inception   to delivery across a large partner group   Strong written and verbal skills, and the ability to influence and succeed in a matrixed organization     Learn More About Autodesk Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and