Director, US Breyanzi Patient Marketing

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Summary: This role leads Breyanzi's patient marketing strategy with a core objective of driving CAR T class growth and Breyanzi differentiation among eligible lymphoma patients, caregivers, and advocacy partners. The Director owns patient messaging and engagement strategy, omnichannel strategy and performance, and patient testimonial activation — leading and developing a dedicated patient marketing team. This role sits within the broader Breyanzi brand team, operating in a competitive, fast-moving CAR T environment across multiple indications.  We are seeking a strategic, patient-focused leader who thrives in a collaborative environment and is passionate about expanding access to transformative cell therapy.

Develop and execute patient education and awareness strategies to expand understanding of CAR T therapy and drive engagement with eligible lymphoma patients.   Increase Breyanzi’s recognition as a differentiated treatment   option   among patients, caregivers, and advocacy groups.   Lead direct-to-patient (DTP) marketing initiatives that effectively communicate the benefits of CAR T therapy and provide clear, accessible information about the treatment process.   Collaborate with patient advocacy groups to ensure alignment   on   educational efforts and drive initiatives that empower patients to explore CAR T as a treatment   option .   Activate and elevate the voices of CAR T-treated patients,   utilizing   testimonials and real-world experiences to inform and inspire others considering this therapy.   Lead the development and execution of the Direct-to-Consumer (DTC) non-personal promotion (NPP) and paid media strategy,   leveraging   dynamic targeting to reach and educate eligible patients and caregivers effectively.   Partner with key matrix team members, including medical, market access, corporate communications, analytics, channel   strategy   and patient voice & engagement teams, to ensure   a holistic approach   to patient engagement.   Leverage data, market research, and insights to refine patient education strategies and ensure messaging resonates with target audiences.   Drive the planning and execution of key senior management reviews and presentations.   Foster a culture of collaboration and innovation across BMS stakeholder groups.   Lead, mentor, and develop the patient marketing team .     Key Qualifications & Experience: Prior   people   leadership and in-line brand marketing experience   valued   highly, with a minimum of 10 years of marketing experience.   Experience in patient marketing, direct-to-patient campaigns, or patient advocacy initiatives is strongly preferred.   Prior experience in Oncology/Hematology or an understanding of the oncology/hematology marketplace is recommended.   MBA or   other   Advanced Degree Preferred.   Proven   track record   of   effectively   driving performance within a matrix organization, with strong organizational, interpersonal, and communication skills.   Strong ability to develop and   maintain   relationships with patient advocacy groups and key external stakeholders.   Analytical and strategic thinking skills, with the ability to translate patient insights into impactful marketing strategies.     We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we