Brand Manager - Action Figures and IPS EMEA

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: The purpose of this position is to support and deliver regional commercial marketing initiatives for an assigned portfolio, ensuring effective execution of campaigns and plans across markets. The role contributes to performance delivery through strong execution, analysis, and cross-functional coordination, supporting implementation of global and regional strategies. What Your Impact Will Be: Campaign Execution & Delivery: Execute marketing plans by market in collaboration with media and PR teams (toy & franchise). Lead day-to-day execution of campaigns and activations across markets or assigned scope. Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities. Maintain high standards of execution across all channels and touchpoints. Identify and resolve execution issues in a timely manner. Commercial Planning Support: Support AOP and A&P planning processes through data analysis and market inputs. Assist in translating regional direction into market-level plans and execution requirements. Support product selection by market and channel, including coordination of exclusives. Maintain pricing and assortment discipline in line with global frameworks. Contribute to initiatives that support business performance across geographies. Sales Partnership & Marketing Support: Support Sales and Supply Chain teams with inputs for demand planning and forecast alignment. Partner with Sales teams to support execution of plans and initiatives. Act as a key contact for smaller markets or defined areas of responsibility. Support engagement with cross-country retailers as required. Coordinate alignment between Commercial, Sales, and other cross-functional teams. Performance Tracking & Insights: Track KPIs including sales performance, sell-through, and promotional effectiveness. Analyse performance data to identify trends, risks, and opportunities. Consolidate insights on competition, retail, and consumer trends. Provide inputs to Global Brand Teams on brand strategy, product development, and marketing plans. Recommend tactical actions to optimise results.

What We’re Looking For: Minimum 3 – 5+ years commercial, brand, trade, or sales strategy experience Experience supporting campaign execution and commercial initiatives. Strong execution and delivery capability. Analytical thinking and performance tracking discipline. Cross-functional collaboration. Proactive problem-solving. Attention to detail and organisation.

What We Offer: Gross annual salary range of GBP 47,040 - GBP 55,860 Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 7.5 % of base salary, payout is determined by company and individual performance results Paid time off: 25 vacation days (with option to buy up to 5 extra days) + 2 volunteer days/year + a day off on your birthday! Cycle to work scheme Employee assistance program: Access to Help@Hand (Unum), Modern Health, Headspace, and Maven Contributory pension scheme Private health insurance Dental insurance & dental service app Life & disability insurance Employee discount program "Be well at Mattel" Mattel products discounts Family benefits program: 24 weeks off (for