FSO, Business Consulting - Marketing Transformation - Staff

Location: New York, Boston, Charlotte, Philadelphia, Washington, Atlanta   At EY, we’re all in to shape your future with confidence.    We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.  Join EY and help to build a better working world.

At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. EY Studio+ combines business, experience, and technology consulting to help organizations accelerate growth, transform customer experiences, and create sustainable value. Within Studio+, our Marketing Transformation practice partners with leading Financial Services organizations across Wealth & Asset Management (WAM), Banking & Capital Markets (BCM), and Insurance (INS) to reimagine marketing strategies, customer engagement models, and growth capabilities in an AI-enabled world.   The opportunity As a Staff Consultant in our Marketing Transformation practice, you will work as part of a team helping Financial Services clients transform the way they acquire, engage, and retain customers. You will support a variety of marketing transformation initiatives while developing your skills in consulting, analytics, customer strategy, and emerging technologies.   Your key responsibilities

Supporting client engagements related to marketing strategy, marketing operating models, marketing operations, performance measurement, and forecasting. Conducting research and analysis on Financial Services sectors, including Wealth & Asset Management, Banking & Capital Markets, and Insurance, as well as emerging trends in marketing and customer experience. Assisting with the development of client deliverables, including customer journey maps, segmentation frameworks, campaign strategies, account-based marketing (ABM) playbooks, onboarding experiences, and performance dashboards. Gathering, organizing, and analyzing data to support B2B, B2C, and B2B2C marketing initiatives. Leveraging AI-enabled tools and platforms to accelerate research, content development, analysis, and insight generation. Supporting the creation of proposals, thought leadership, practice development materials, and internal knowledge assets. Collaborating effectively with multidisciplinary teams of strategists, designers, technologists, and data professionals to deliver client value.

Skills and attributes for success

Strong analytical and problem-solving capabilities. Interest in marketing transformation, customer experience, and Financial Services. Curiosity about emerging technologies, including artificial intelligence and its impact on marketing. Effective written and verbal communication skills. Ability to work collaboratively in a team-oriented environment. Strong organizational skills and attention to detail.

To qualify for the role, you must have

A bachelor's degree in Marketing, Business, Communications, Data Analytics, Economics, or a related field. 0–2 years of relevant experience in marketing, consulting, analytics, Financial Services, or a related area. Internship experience is acceptable. Experience working with Excel and analyzing data to support business decisions. Exposure to data visualization and analytics tools such as Power BI, Tableau, or SQL is preferred. Familiarity with AI-enabled tools and platforms, including ChatGPT, Microsoft Copilot, Claude, Gemini, Replit, or similar technologies. Demonstrated interest in marketing, customer experience, and Financial Services. Willingness and ability to travel as needed to meet client requirements.

Ideally, you'll also have

Coursework, certifications, internships, or project experience related to digital marketing, CRM, analytics, marketing technology, AI, or prompt engineering. Exposure to Wealth & Asset